Dropshipping Marketing Facebook Ads High CTR Low Conversion

Hello guys,

I have a dropshipping website in a good niche. My website has good loading speeds, responsive and looks visually appealing. So far I have ran some facebook ads using the following set ups:

• Campaign: Brand Awareness with budget optimisation 10 pound per day
• Ad sets: 10 adsets targeting ages 13-30 in UK and US
  • each adset had one key interest such as nike, supreme, stussy etc
• Ads: 10 Creatives with 5 dynamic headlines

I ran this for 4 days to get an idea for the best creative and interests. I got one conversion through the 4 days of testing.

I then created a traffic campaign the best creatives and audiences from the previous campaign. I have a CTR of 1.87% (average CTR of facebook ads is 0.9%) but currently no sales. I've spent a total of 67 pounds total and made one sale of 18.99.

How else can I advertise? What other cost effective platforms can I use? Should I change my ads to use a different campaign goal such as conversion? I have a total of 400 from the traffic campaign. Is this enough to start a conversion campaign with custom & lookalike audiences?

I am no expert, but i woudn t put age so low. What 13-19y old kid will buy from you. They don't have jobs yet... Just my opinion

The average conversion rate is about 3% so if your not getting that I agree with @AlexCoz first change the age range to 19+, i would also then try 22-34.

If conversions dont increase but the click throughs remain the same then there is a disconnect between your ads and your landing page.

Also, you running the wrong objective for ecom. You should start off with conversion objective and go with the event closest to your ultimate goal which is a sale, depending on your budget, if you have a good budget you can go straight for the "purchase" conversion goal. If you not hitting the required conversions for facebook to optimize, scale back to "add to cart", if you cant make add to cart work, your offer / lander / funnel is weak.