So one of the popular topics im coming across around here is people are claiming that by having limited amount of listings at rock bottom prices on Ebay daily will drive traffic to your website where you can convert to actual sales. I dont grasp how this works. First question is how do you divert people from Ebay to your webpage im pretty sure it violates TOS. How do they do it? Second, why would they buy it on your website if you sell it on Ebay for a low price anyway. So what is the secret behind this interesting theory any ideas?
Driving traffic to your Website via Ebay
- Thread starter ysb335
- Start date
you don't divert traffic from the listing itself, for example what you can do is set up a yourebayusername.com and on every invoice you send out with the merchandise you put a "for more bargains please visit yourebayusername.com" sticker or include a coupon code for 10% off yourebayusername.com. The goal is to divert the repeat customers away from eBay the next time.
If I carry 8000 different items in my niche category and I list 25 on eBay, people who want others can find it searching my site but it will be never listed on eBay. For example, one one item I carry, it has 24 different color/size combinations. You just list one popular color/size combination on eBay as 1 item 7 day auction (the point is not to sell as many of these items as possible on eBay but to generate views) only and make sure in the listing state what other color/size combinations are available. If people ask to buy one just tell them that you can't list it because of eBay selling limits but it's on your website and tell them to google the listing title. Generally if you've been on eBay for a few years and you don't have too many negs people are okay with it. If they insist on buying it on eBay, you list it for BIN for full price.
This probably works best if you have a niche product line that 80000 other people aren't selling already.