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Door to door letter delivery (B2B)

Discussion in 'Offline Marketing' started by mynameisfrankenstein, Nov 23, 2016.

  1. mynameisfrankenstein

    mynameisfrankenstein Regular Member

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    Anyone had success delivering a service letter in person to businesses?

    Leaving it for the gatekeeper, asking them for the decision makers name, then calling back to get their opinion on it.

    I plan on offering a SMS marketing service, can post my letter if anyones interested.
     
  2. skorbin

    skorbin Jr. VIP Jr. VIP

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    Depends on the size of your target businesses - this sounds like it's for local/small businesses?

    If you are personable of course showing up in person would work. The best idea is to get at them on all sides - follow them on social media and like some of their tweets, maybe send an email - so when you show up in person it's like they already know you.
     
  3. Elliot305

    Elliot305 Jr. VIP Jr. VIP

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    Last edited: Nov 26, 2016
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    I have found it hard to target businesses. I'm working on a campaign at the moment invoking physical mailouts with brochure, letter and gift (pen).

    I sent out a lot of these and followed up with a call but had very little success.

    This time I've purchased some data with decision maker details so hoping that will work better.

    The personal approach that you are suggesting sounds like it could work though. Interested to hear how it goes.
     
  5. propipper

    propipper Junior Member

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    I got one of my first clients by going door to door in business sections. I actually had a friend/client of mine and we would go out together and pitch our services to the owner - one would go first and then the other would go. It was a good fit because his service was completely free to the business owner and just required some space to leave his products there so it was a great fit.

    And even if you don't get any sales, you can consider it research so when you call sales prospects, you already have experience dealing with people face-to-face so you'll be better prepared.

    If you want to share the letter, post it (or PM) and I'll take a look at it.
     
  6. Mohane Virgin

    Mohane Virgin BANNED BANNED

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    This sounds like a very douche action tho. Imagine you being bugged by someone on social media and in your home.