In this post I will be explainin why you shouldn't focus completely on your "keyword research tools". When searching for keywords many people use ton's of different tools & services. A common way to check a keyword is simply using the Google Keyword Research Tool. Usually people look for decent number of "local" searches per month & with little to no competition. (This is if they are trying to rank easy & hit a niche). Here is the reason that you shouldn't trust these tools. Most people believe if you see "0" or "-" local & global searches per month this means people are not searching. 100 % WRONG. I have many "micro-niche" websites alot along the lines of education & thousands of my keywords show 0 searches per month. Taking over a top spot for these is EXTREMLY EASY! & the best part is people do search! I bring in $50 to $80 a day on just one of my micro-niche sites & have over 1,000 of these type of keywords that show 0 searches a month completely taken over! People Search & Buy Easy as That. So take my advice if you believe a keyword sounds good & should get searched it probably does. Don't always believe what the Keyword research tools bring back to you & always remember you can be the creator of a niche ....that helps these search engines to start tracking better data.