Don't Ask For Their Names!

socialmediapro · Mar 20, 2015

Hey guys,

i just wanted to give you the following tip:

If you are trying to get more emails to your list, never ask people for their name! Only ask them for the email.

Most standard forms ask for name and email but it is proven that people for some reason don't like to write down their name on a site they don't know yet. So you will convert at least 20-30% more if you just ask for the email. It's a psychological thing!

Just putting this out there!

Hawkster · Mar 20, 2015

It does make sense. I myself would be more likely to give my email if i didn't have to leave my name too. Not quite sure why to be honest.

mickyfu · Mar 20, 2015

Hawkster said:
It does make sense. I myself would be more likely to give my email if i didn't have to leave my name too. Not quite sure why to be honest.

It just comes down to laziness, the more you have to fill in, the less likely you are going to fill it in.

ankame · Mar 20, 2015

Great tip!! Cheers Micky

Word Wizard · Mar 20, 2015

Now that you have me thinking about this, I wonder how much conversion you lose by not personalizing the emails?

funkybunker · Mar 21, 2015

mickyfu said:
It just comes down to laziness, the more you have to fill in, the less likely you are going to fill it in.

Spend enough time in this field and you discover how lazy people really are. I like simplicity but it comes down to what converts best. Oftentimes 10 committed signups earn more dough than 1000 lazy signups.

praetserge · Mar 21, 2015

Hawkster said:
It does make sense. I myself would be more likely to give my email if i didn't have to leave my name too. Not quite sure why to be honest.

I have to agree with Hawkster here... it's not about laziness, it's just I don't feel comfortable leaving my name on a site I don't know. I can block their emails but it's much more difficult to make them forget my name.

oscilay · Mar 21, 2015

Why would I give my real name when subscribing to some random site or for some trial?

gb · Mar 21, 2015

I ask for the person's name because you can use it in the emails and have a better chance of ending up in the gmail primary folder.

Don't Ask For Their Names!

socialmediapro

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Hawkster

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mickyfu

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ankame

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Word Wizard

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funkybunker

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praetserge

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oscilay

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gb

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