Now then. There's an age old argument in the realms of SEO and anyone who knows their stuff will tell you that keyword rich domain names are the dogs bollocks. But the question is, or I should say, my question is - when do you stop looking at keyword rich domain names over short and easy to remember domains? After all, type-in-traffic can be just as valuable as organic seo results, so in that respect, take a look at this example :- Let's say I'm making an e-book on laughing out loud (I'm not). Buying laughing out loud.com is the obvious first choice, but if lol.com is available - isn't there some prudence in acquiring that? Do those who would say buy both, then it's my experience that multiple domains creates what I call canonical issues with the likes of Google and especially BING... Actually what I'm trying to say is, would you be willing to 'make do' with filename keywords and sub domain keywords to get a shorter domain name? If it were blackhat, I'd probably skank the hell out of keyword rich domains and take the keyword advantage, but when it comes to sites you actuallly care about, there is a balance between the two - or is there? What do you think?