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Domain Samurai - Gives out Interesting Stats

Discussion in 'Black Hat SEO' started by Ramsweb, Apr 15, 2010.

  1. Ramsweb

    Ramsweb Senior Member

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    I recently downloaded a free copy of domain samurai beta version. They give it out to people who had purchased market samurai.

    It is a pretty neat tool that gather data from google keyword analytics tool and gives you all the data summarized for easy viewing.

    I ran some keyword searches and the results it gave were pretty interesting.

    Like for example

    One keyword had about 4,800 impressions in a day but it estimates that the 1st ranked Google page will only get about 1,800 clicks. I thought it was quite a low percentage.

    It gives data about the competition like how many pages on the Internet carry the keyword in your title etc.

    The most interesting part was it gives out a OCI ratio. The ratio shows the % of people who are likely to spend money after searching for the keyword as opposed to just searching for information and not spending a dime.

    For the keywords that I looked into, this ratio was about 9%-15%. It was pretty interesting to see.

    Anyone else tried it out? What do you think of the accuracy in general?
     
  2. glaxxon

    glaxxon Junior Member

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    Care to share the program here. Never heard of it. Would love to try it though...
    Posted via Mobile Device
     
  3. webcatpl

    webcatpl Junior Member

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    It's nothing new - number of impressions / competition is basic info you take into account when checking niche. I think you should manually check each keyword you want to target - sometimes the tool is misleading.
     
  4. BrentH

    BrentH Newbie

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    The keyword research module inside Domain Samurai is the same as the one used inside Market Samurai.

    Let me explain these two pieces of data, what they're showing and what the data means...

    This is the SEOT figure - the maximum amount of traffic someone might expect if they ranked #1 for the keyword.

    There was data released a while back showing millions of Google clicks for millions of searches. (It was released by AOL, who was running a Google partner search engine)

    It showed that the #1 result in Google gets around 42% of all clicks.

    The #2 result gets around 12% of all clicks

    #3 ... 8.5%

    And it tailed off around 3% for positions 7, 8, 9 and 10 each.

    This is the data that we've been using inside Market Samurai.

    (Obviously, some sites/searches/keywords will get higher click-through rates, some will get lower - but these are just averages.)

    The reason why we included the SEOT (SEO Traffic) figure was because we found people would over-estimate their results for a keyword.

    They would see 10,000 searches for a keyword, and immediately let their "greed glands" secrete...

    That means I could get 10,000 visitors per day...

    The reality is that no single site gets 100% of all traffic for a keyword - more often than not, they only capture a small percentage of that market.

    So we created the "SEOT" score to give a more realistic indicator of potential traffic results for a keyword.

    This is not quite what OCI is saying...

    OCI (Online Commercial Intent) is an indicator that was created by Microsoft, based on studies conducted by some doctorates who were studying people's searching and buying habits online.

    Essentially they tracked people's searches through to the websites they visited, and measured how many of them purchased.

    They they came up with an algorithm that worked out whether someone searching for a keyword was more likely to buy - or less likely to buy - than someone searching for another keyword...

    So OCI is an indicator of the chances that someone will buy.

    But if you see a 90% score for OCI, it doesn't mean that 90% of people searching for that keyword are looking to buy.

    It just means that there is a strong chance that people searching for that keyword are looking to buy.

    So the way to read OCI is...

    If the keyword is in the mid-range (33-66), there might be some buyers using the keyword. But the data isn't strong.

    If the keyword is in the low-range (0-33), it's more likely that you're looking at freebie seekers or people who are more likely to end up on Wikipedia than in a shopping cart.

    If the keyword is in the high-range (66-100), this might be a good keyword to target if you're selling stuff.

    (If you see a lot of results coming back showing 52%, this is the default that Microsoft's OCI tool will return - there might be an error in their servers.)

    So, some examples...

    Trout fishing = 32% OCI

    Trout fishing tips = 20% OCI

    (people are searching for free information)

    Trout fishing rods = 57% OCI

    (obviously here, people are more likely to buy because they're searching for a type of product... But there are probably a lot of people searching for advice on the right rod to use, etc...)

    Another example...

    Weight Loss = 16%

    Weight Loss Supplements = 77%

    (a "buying keyword")

    Weight Loss Diet = 19%

    (an information keyword - but people searching for this keyword might be more likely to buy than if they were searching for "Weight Loss")

    ...

    So that's OCI.

    To be completely honest, I don't use it.

    It can be slow and unreliable and creates headaches for us in support, and if it wasn't for all the angry emails we'd receive, we probably would have removed it from Market Samurai.

    What I prefer to use instead of OCI is the Adwords CPC figure (AWCPC).

    One of the few things I remember from High School Economics is the more people there are buying something, the higher advertising costs will rise in that market because sellers will flock to compete in that market, and drive prices up.

    So AWCPC (what advertisers are willing to pay per click for visitors) gives a really good indicator of what the "money keywords" are...

    Trout Fishing = $0.76
    Trout Fishing Tips = $0.33
    Trout Fishing Rods = $0.82

    Weight Loss = $2.32
    Weight Loss Diet = $2.31
    Weight Loss Supplements = $2.72

    (Interesting: Weight Loss Suppliments [note: misspelling] = $1.59 ... Potential arbitrage opportunity?)

    I hope this helps.
    (If it does, would happily accept a click of the "Thanks" button ;) )

    Brent
     
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  5. Ramsweb

    Ramsweb Senior Member

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    Wow, did not expect such a detailed and knowledgeable answer on this at all. Thanks definitely given :)

    I have a much better understanding of the parameters in that software now.

     
  6. Ramsweb

    Ramsweb Senior Member

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    It came with an activation that was linked to my email and prior purchase of Market Samurai.

    I am not sure if they will be OK if I shared it. I have sent them an email asking if I could share it with a friend since they gave it to me for free. If they are OK with it, I will definitely get in touch with you about it.

     
  7. BrentH

    BrentH Newbie

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    Just sign up at Domain Samurai dot com.

    Everyone can get a copy from there right now.
     
    • Thanks Thanks x 1
  8. Ramsweb

    Ramsweb Senior Member

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    Hi Brenth

    I just recently came back to this post to re read what you had written. I wasn't able to give you rep before but now I can and I have given it to you.

    Thanks again,