http://www.icann.org/en/announcements/announcement-4-26jun08-en.htm Soon you can register domains like http://www.black.hat or maybe http://www.eat.food or how about http://www.get.lost the possibilities seems to be endless? I think this will make HUGE changes in the valuation domains today. For example, the domain pizza.com that was sold a couple a weeks ago went for large numbers, but who is going to pay that when you can get a domain like http://www.buy.pizza or something similar.. What do you think? R! This is from the link above: Frequently asked questions on the process 1. Are you selling these new names? ICANN is not "selling" new top level domain names. There will be a limited application period where any established entity from anywhere in the world can submit an application that will go through an evaluation process. It is anticipated that there will be additional rounds relatively soon after the close of the first application round. 2. What's to stop others registering my brand name? Trademarks will not be automatically reserved. But there will be an objection-based mechanism for trademark owners where their arguments for protection will be considered. 3. How did this proposal get developed? ICANN has a multi-stakeholder policy development process that served as the foundation for the process design. It involved consultation with domain name industry, trade mark attorneys, the business sector, users, governments and technicians. 4. How will offensive names be prevented? Offensive names will be subject to an objection-based process based on public morality and order. This process will be conducted by an international arbitration body utilizing criteria drawing on provisions in a number of international treaties. ICANN will not be the decision maker on these objections. 5. When will all this happen? ICANN is working towards accepting the first applications in the second quarter of 2009.