I have gotten my Dad a little over $20,000 in his pool service business with my Online Marketing Strategies. Say he has his company name BLUEPools.com (not really, just an example) and it's based in San Diego California, say the domain "SanDiegoPoolService.com" comes available, would you purchase it and what would you do? Would you make a separate landing page or would you just forward it to "BluePools.com"? For SEO purposes.
EMDs are powerful stuff. You have a couple options. First, you can make it it's own separate website, get a new address, phone number, etc., and get it up in Google Places along with bluepools.com. You'll be taking in much more traffic than any other competitors. You can also just use it as a buffer to rank your main site even higher. Rank up your EMD as best you can for keywords your main site isn't ranking for and just 301 it once rankings are stable. Bottom line, buy it, and decide what you want to do later lol.
When buying up competitive domain names it is best to follow astroke's advice. Spend the 10 bucks now, make money later
Buil separate site and rank it. You can make it as separate service, or a review of the main site. I would go with the one offering a different service. Same phone/address and mention somewhere that it's the same company. Do this with several KWs ; proffit
I agree! How would I get a new phone number and address? Google Voice for number maybe?? Oh yeah, I'm sure I'll be getting lots more traffic for my Dad with this method. What do you mean use it as a buffer? Thank you so much for the tips!
Well you don't necessarily need a new number. Just a different number. If your dad uses his work number for his primary domain, just use his cell for the EMD. If your dad uses his business address for his primary, just use your home address for the EMD. Know what I mean? By using it as a buffer, I mean building links to your EMD, and once you get it ranking well, you can redirect all the linkjuice on your EMD towards your main page, making it rank higher than before. No problem. Happy to help
I completely agree with aStroke. EMD's are heavily favored by most search engines these days. BTW, aStroke, shouldn't you do a 302 redirect rather than 301 for the link juice? Or am I backwards here... I forget! I don't use them that often, lol.
I'm not an expert in it. I'm just reiterating what people much smarter than me have said http://www.seomoz.org/learn-seo/redirection
A few options: 1. Create a new website and rank it for its search terms, organically. Additionally get a Google Places listing. Get a new phone number. Redirect the number to the main company phone. 2. You could 301 redirect this site to the main site. 3. Create other web properties to dominate the niche. (Note: EMD's are currently favored, but there's no guarantee it will last).
