Domain Names with Brands in

Hi,

I've just finished a site for my client who providing servicing for a certain brand product (for example we'll use nissan cars).

His company is {His Initials} Ltd, which is what is website is (EMD, ranked first for his term with 0 backlinks however if he gets the directories he is in updated then he'll have plenty of link juice).

The area of business he is (in our case nissan cars) gets 2000 searches a month, 880 being local to the UK. The domain name nissanservicing.com is available.

My questions are:

1. If I buy the domain nissanservicing.com, will nissan spank me?

2., Would redirecting the domain to the clients website help give it the power for the term "nissan servicing".


Hope i've worded that right and that someone can give me a hand!

Regards,
Anton

I think you'll be slapped by nissan for using their brand. I once wanted to register a crazy emd containing samsung in it, but I didnt register at the end cause I was a little scared.

As to the redirect, you mean in case you buy the branded domain?

Anton91 said:

1. If I buy the domain nissanservicing. com, will nissan spank me?

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Only, if they catch you first!
Nissan is a trademarked term in the UK. Registering a domain will 'probably' result in no action. But, if you rank a site using the domain, or even if they find you own the domain, it's likely you'll be receiving solicitor's letters.

Anton91 said:

2., Would redirecting the domain to the clients website help give it the power for the term "nissan servicing".

Click to expand...

Only if the site built on the domain is ranked.

One white hat way around the trade mark issue (I'm no solicitor) would be to contact Nissan and say that you intend to promote their brand using the domain and see if it's Ok.

Lol, so what, if you have a brand in the domain it's not allowed, but if you have a brand in the page name, for example: cars.com/nissanservicing.html that IS ok?

Well I would say contact an attorney regarding this. If "nissan servicing" is a registered trademark of your client, then you will not have any problem IMO.

It's how will you use domain , If you are selling nissan's car , it's ok ,if you scam , nissan will mail you .

If you aren't sure you should just register a domain that is catchy and something people will remember.

If the keyword you are trying to rank only has 2,000 searches, you probably (again Im just guessing) don't need an EMD to do it.

Furthermore Google will probably begin to devalue the worth of EMDs soon anyway, so long-term its probably not worth the risk.