Domain Bias by Microsoft

interesting doc, although not being a mathematician it is hard going! I get the general impression that user do not trust domain names that appear to be trying too hard to match a particular kw search phrase - in the example they gave, the users preferred the meaningless domain over the domain-match... and that this behavior appears to have changed, since presumably the last time they checked.

What do other people think?
 
That is pretty interesting. The doc wasn't available or the link is broken. IMO it's slugs that show me site relevancy
 
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