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Domain Authority

Discussion in 'Black Hat SEO' started by zombietechs, Jul 30, 2014.

  1. zombietechs

    zombietechs Registered Member

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    What's the scoop on domain authority. I see this all the time referenced along with SEOMoz and supposedly this is the key to white hat SEO and ranking proper sites anyways. My question is how can you achieve it quickly and effectively.

    ps- if all you have to contribute is "write nice articles" or "create good user experience" please don't comment at all.
     
  2. Techxan

    Techxan Elite Member

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    Domain authority is a tough one, but I will tackle it.

    Authority is gained from many sources. The age of a website really starts adding authority after about 5 years. Authority is gained by the sites that link to you and those you link from.

    Certain sites are granted authority by Google by virtue of the type of site it is.
    For instance:

    I have a site for a local politician.

    You have a site for a state politician.

    Bass Tacker Boats has a site for a member of congress

    and Redrubies has a site on White House Jewelry.

    Each of us has a page on our site that is PR2.
    Even though these pages are all the same page rank, they are going to have a massive difference in the amount of authority they have. This is because in the real world, the White House has more authority than a state politician. They simply do. When someone from the white house speaks, it makes the national news. when Governor blowhard speaks, national media is sorta "Meh"

    By the same token, the state politician is going to have more authority than my local councilman. A congressman is going have more authority than a state Governor even.

    This works out in any niche, ATT has more authority than a regional carrier. Moz has more authority than my SEO blog.

    A big part of it is the authority pouring in as well. Educational institutions have links pouring in from all their alumni, and research partners, making them not only great for PR but also authority.

    Authority is a six degrees of separation thing, the closer you are to an authority site, the more of an authority you are. This is the very mechanism that propels link building but people only think of link building as passing page rank. If Moz linked to my site, I will have higher authority, because they are passing me some of theirs. If my site has another site in between me and moz, I will get less benefit. At about 6 sites in between the influence is waning.

    It works when you link out too. If you cite authority sites a lot it ads to your credibility within your community. If you link out to crappy sites it does the same thing, except it detracts.

    If all that links to me is a bunch of spun filled crappy sites, they are not going to have much authority to pass.

    It's like you have to hang out with the better crowd to have a better authority on the web.

    None of this is written down in all in the same place anywhere, and some of it is common knowledge (everyone knows domain age contributes), I have just read bits and pieces here and there over the years, and watched my own sites a lot, and this is how I think it works, or at least as best I can articulate it.

    Don't consider this Gospel, it's just the ramblings of an old man.

    Happy to hear other opinions.
     
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    Last edited: Jul 31, 2014
  3. lord1027

    lord1027 Elite Member

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    Well, I was going to post something short but after Texchan's explanation, mine seemed dumb. Anyway, what he said :)
     
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  4. Laubster

    Laubster Senior Member Premium Member

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    DA is not the "end all be all" of SEO now. It can still be manipulated into the 30's and 40's with spam. If it's legit it's great, but the only thing that matter's is a domain's backlink profile.
     
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  5. zombietechs

    zombietechs Registered Member

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    Thanks guys, great advice. I have one site that is PR1 that has a lot of momentum in local searches and I bought some expired domains that do well too but it's tough to rank sites up to get PR. I read somewhere on the site that Google assesses DA once a year unless the algorithm is provoked to do so at other times.
     
  6. Santhor

    Santhor Junior Member

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    Mate, Google doesn't assess DA ever. DA is a MOZ metric and has nothing to do with Google.

    Like Laubster said, it can be very easily gamed, so you need to gauge the link quality to find out whether it is legit or just spammed.
     
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  7. SEO Power

    SEO Power Elite Member

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    MOZ dmain authority is not the key to whitehat SEO and ranking sites. It's just a MOZ metric they use to estimate the authority of a domain and it has nothing to do with how Google ranks sites. It's also fairly accurate; don't rely too much on it.

    How to achieve it quickly and effectively? Just buy a blog comments blast on Fiverr for $5 and watch your domain authority spike up. On a more serious note, all you have to do is get backlinks from pages and domains that have a high MOZ page authority and domain authority and build links to other pages of your site, not just the homepage.

    With all that said, what you have to focus on is your ranking positions in Google. Domain authority is not an accurate reflection of how Google values a domain. A domain could be penalised and have zero authority in Google but still have a domain authority of 55 in MOZ.

    Use metrics from link research tools as a guide only.
     
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  8. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Use GSA links it will increase DA with in few days. I have tested on one of my website it got DA 40.
     
  9. Techxan

    Techxan Elite Member

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    You are wrong. Domain authority is calculated and use in ranking for Google. Old domains with old links are easier to rank.

    Don't confuse Google DA with MOZ DA, I agree.

    But to say goggle does not consider DA is simply wrong. Why do you think everyone came up with their method indicate this metric if i doesn't matter.

    Whay bother getting a link from a PR 1 page on a PR 8 domain? The page rank isn't going to pass any ranking help, what do you recon is the point of the link then?
     
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    Last edited: Jul 31, 2014
  10. J-S-T

    J-S-T Jr. VIP Jr. VIP

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    This Deserves Thanks. Very Well Explained.
     
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  11. zombietechs

    zombietechs Registered Member

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    do facebook plugin comments work for WP engines & DA or are we talking about domestic WP comments.
     
  12. Laubster

    Laubster Senior Member Premium Member

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    Here's a more scientific answer to this question. Believe it or not PA is statistically almost 200% more correlated with "Google US Rankings" than DA: http://moz.com/products/api/updates
    And what's crazy is you can manipulate PA with spam even more easily than DA...
     
  13. twilightofidols

    twilightofidols Power Member

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    I've got a spam page inching up around 70 PA right now. DA/PA are terrible metrics to make a purchasing decision off of, but I think SEOs are just anxious to grasp on to any tangible number they can with the slow dying of PageRank occuring.
     
    Last edited: Aug 1, 2014
  14. Santhor

    Santhor Junior Member

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    The DA mentioned in the OP is clearly the one from MOZ and that's what I've been referring to.

    Of course Google assigns some sort of Authority/Trust to each page, they update it regularly (not once or twice a year as the toolbar PR) and use it in the algo for SERPs.

    But it should be perfectly clear that the MOZ DA cannot reflect the Domain Authority seen/assigned by Google. Nor can TF/CF, Ahref domain rank, or anything else to that matter. They can only be used as filtering tools. That was my point.

     
  15. zombietechs

    zombietechs Registered Member

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    what methods are you using to achieve these metrics?
     
  16. aka sam

    aka sam Jr. VIP Jr. VIP Premium Member

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    DA can be manipulated easily with links. Domain age or good articles are BS when it comes to DA
     
  17. zombietechs

    zombietechs Registered Member

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    could you elaborate? Are you recommending GSA SER for high PR links?
     
  18. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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  19. Techxan

    Techxan Elite Member

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    All that page is is what MOZ does to figure out DA.

    When I am talking about Domain Authority I am talking about Google domain authority. It has nothing to do with moz,or majestic, or ahrefs, only Google.
     
  20. jay yadav

    jay yadav Jr. VIP Jr. VIP Premium Member

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    Interesting topic !!