*Domain and branding mismatch* (sorry banged this out on my phone and typo'd the topic) I have a client who brought me a site with some pre-existing SEO, not too bad but their brand and domain do not match... Its local search stuff so this looks lie a red flag to me. The domain is 3 years old PR3. Turns out its a bit of a front/tiny business (they made this site for sole local SEO purposes) so changing the business name is doable but will obviously take more work to fix all citations and I imagine some existing branding anchors will be wrong. Other more easier fix is domain name change, but same problem as they have naked URL anchors which will be off. I'm thinking this is the better solution since changing domains is easier and we can do a press release about it but I've never been in this situation yet so looking for some advice. Any suggestions?