Domain Age

Discussion in 'White Hat SEO' started by CredibleZephyre, Aug 12, 2016.

  1. CredibleZephyre

    CredibleZephyre Junior Member

    Jun 10, 2013
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    I have a client who purchased a new domain for a project he plans on launching in a year and a half or so.

    He wants to improve the domains age before he actually uses it for the launch and is thinking about simply putting it up a dummy site of sorts (or maybe a page that says "coming soon") to build the domains age.

    My assumption would be that the site would have to be at least semi-active for it to gain any SEO equity for domain age. Or does it just have to be crawled occasionally?

    Anyone have any experience with this?
  2. iggypop

    iggypop Junior Member

    Feb 25, 2009
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    Domain age is a ranking factor, but i dont think it's much of a ranking factor anymore. I think it would be better to launch the site and set up a nice long slow organic-looking seo campaign. I have successfully ranked brand new domains in less than a year doing this.

    I've also heard buying a domain name for more than 1 year helps, but again, i havent seen any evidence that this is a deciding factor by any means.

    Also, I have one domain name that ive owned since 1996, but that never helped it outrank amazon :)