Domain age must me quite important for ranking?

twram · Apr 22, 2013

Im 3rd for my targeted keyword for a local site that I own, it's about 4 months old. (got my first client for it two days ago, weeheee, my first client for anything actally)
I've worked on the on-page stuff and have some decent backlinks (about 30), with varied anchors and a good link diversity etc.
The site in 2nd place has only one backlink I can find, not a very good one neither, and his seomoz metrics are poor much worse than mine, but his site is 6 years old. He ranks above me for every related keyword and LSIs, his on page stuff is straight forward, the same or worse than mine.

So the only things I can think of is why he out ranks me is:

1. Because of his domain age of 6 years.
2. This is a long shot and probably BS but he uses adwords, so G give him a ranking boost because of this.
3. My site is penalised in some way. But I've only sent out (0-2) links a day and ip good etc, so unlikely my site.

So what you think its cause of domain age?

szenith1 · Apr 22, 2013

Domain age play a vital role for getting keyword ranking . Old is gold and if you old domain it is easy to optimize , rather than a new site. As I have a website timberland flooring on the timber flooring and bamboo flooring services in Sydney , my keywords are ranked well in SERPs with little effort.

rasmusk · Apr 22, 2013

Bulldogsh1t. AdWords don't give you any advantage in SERPs at all. Seriously can't believe some people thinks that. Same people who think PokerStars are rigged.

Yes Old sites matters. Just give it some time. Keep building a few backlinks now and then.... and wupti you will take over his spot in a few months...

Also... Many people tend to hide their backlink profile behind a 301.... I don't think its the case in this situation though....

shaneparkins · Apr 22, 2013

People who say domain age plays an important role is wrong - Google knows as well as anyone that content can become outdated very quickly. The only time domain age is an issue is when your website is new, I've had sites go from 0 - top rankings within about 2 months. Age is not a major factors it's what goes with age - usually websites are better established, more detailed and optimised more than websites first starting out who normally go through changes and teething issues.

You do not get any form of bonus for using AdWords - This is a certain.

Nexusx2 · Apr 22, 2013

I think that Adwords does help improve ranking. Want to know why? Bounce rate is important. If your Adwords traffic is getting low bounce rate, its telling Google that your content is relevant for the keywords.

Other than that, to out rank first place I think you have to have a reason why some one would click your link in the serps against top ranking. IE have a description that catches their attention.

So put together good content that will reduce bounce rate and a good meta description and I'm sure you would out rank anyone.

Please put my foot in my mouth and correct me if I'm wrong.

kasheshe · Apr 22, 2013

1. Because of his domain age of 6 years.

The age of his domain only helps him at the start of your new domain. Consistently posting relevant content as he ignores his will negate this advantage over time.
2. This is a long shot and probably BS but he uses adwords, so G give him a ranking boost because of this.

That is not entirely true. Google doesn't give extra rankings because of using adwords. Otherwise all the big guys with huge purses would make your internet marketing journey worthless.

3. My site is penalised in some way. But I've only sent out (0-2) links a day and ip good etc, so unlikely my site.

My friend, that is not going to happen at 2 links a day unless your link is from a porn site.

So what you think its cause of domain age?

Be patient. And stop looking at the keywords every 5 minutes. Go research for the next keyword.

twram · Apr 22, 2013

thanks for replies.

theRanker · Apr 22, 2013

1. Might be.
2. Nonsense.
3. Nonsense.

Get some high PR contextual links in the form of blog posts or homepage backlinks and you will outrank him pretty quickly and easy.

WPRipper · Apr 22, 2013

szenith1 said:
Domain age play a vital role for getting keyword ranking . Old is gold and if you old domain it is easy to optimize , rather than a new site. As I have a website timberland flooring on the timber flooring and bamboo flooring services in Sydney , my keywords are ranked well in SERPs with little effort.

Thats because ur kwds are low comp. Age domains dont have the power like used to have in the past. You can rank well even if you have a new domain, the main rule is to have top content.

erussx2 · Apr 23, 2013

one person says it matters. another person says it does not. someone says this. someone says that.

seems like only thing that is certain is that no one knows

ceosam · Apr 23, 2013

Age is very important. I rank top 3 for payday loans but its only because my site is 5+ years old.

thedifference · Apr 23, 2013

Pagerank, domain age, keyword on domains, everything have a weight but above all the most important are: high quality related niche in-content backlinks from authority sites and high quality contents. Google has made it hard these days with those Panda and Penguin update.

infoasian · Apr 23, 2013

Domain age by itself does not matter, but older domains tend to have legacy inbound links that do matter and that might just be enough to give it an edge. Google likes it a lot when sites maintain aged incoming links.

erussx2 · Apr 23, 2013

Mr.Ex said:
Id no one knows, then no one will be successful here with their sites and i KNOW that people here on BHW are the BEST in the world. I mean to say, everyone here knows something about anything!!!

But read the comments. They contradict each other. And the people contradicting each other all claim to be successful.

twram · Apr 24, 2013

A little update: I added two pages of new content, added 200 words to home page, added another image to homepage, and sent a few bookmark links and now I'm number 2 for my keyword. Just got yell to beat now

cooltoad · Apr 24, 2013

erussx2 said:
But read the comments. They contradict each other. And the people contradicting each other all claim to be successful.

That's the beauty, can't you see it? People here on BHW take different actions and still get the best output. This just goes to prove that there are more than one ways to achieve the same thing. As far as I see it, this should inspire us to learn the lessons from others, improvise on them and come up with our own solutions. No straight answers dude; this is a discussion.

affiliatepros · Apr 24, 2013

Domain age is important, but if you can get really good back-links, you should be able to outrank the older domain no matter the age. Just work on consistent back-linking and build quality portfolio.

shaneparkins · Apr 24, 2013

It's simple don't worry about domain age just worry about making your site as best as possible.

erussx2 · Apr 24, 2013

cooltoad said:
That's the beauty, can't you see it? People here on BHW take different actions and still get the best output. This just goes to prove that there are more than one ways to achieve the same thing. As far as I see it, this should inspire us to learn the lessons from others, improvise on them and come up with our own solutions. No straight answers dude; this is a discussion.

Yeah, i guess people just have to learn on their own.

omnipotent$ · Apr 25, 2013

Domain age isn't that important to ranking. You can have a 4 year old domain and rank like crap. While the guy with the 2 year old domain is dominating the serps because he has better on-page and off-page factors working in his favor.

Domain age must me quite important for ranking?

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