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Doing offline without meeting people?

Discussion in 'Offline Marketing' started by bdsic, Jan 20, 2012.

  1. bdsic

    bdsic Newbie

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    This likely has to go without saying. But i'm curious if anyone has had success selling their online/offline services without even meeting the owner.

    I know the conversion is higher by walking in and meeting with them. But i'm curious if anyone has led a full fledged business from the comfort of their home. Or pajamas if you so prefer.

    If you do know so, then how?

    Online ads? outsourcing?

    Whats your take BHW?
     
  2. Hybrid

    Hybrid Regular Member

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    I have actually landed 2 clients over email just because I was out of phone range and said I can only talk via email and from there that has been the only point of contact and has been going well.
     
  3. bdsic

    bdsic Newbie

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    Thats awesome Hybrid,

    What services do you offer?
    Do you ever have any communication problems?

    On average how many emails do you send?
     
  4. Hybrid

    Hybrid Regular Member

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    I offer SEO and website development and I haven't had any problems so far. More often then not I can actually explain it better through email as I have alot more time to think through my response and make sure it makes sense and can cover every point I want to, where as talking over phone or in person you have to think pretty quick and sometimes ill walk away and realise I forgot to cover a few points.

    Web development I send through updates every 2-3 days or so.

    SEO When trying to sign them up usually 1 email a day explaining how everything works and whatnot then once signed up email once per month with updates and report.
     
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  5. timothywcrane

    timothywcrane Power Member

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    If you do not want to make in person contact, your conversion rate will be lower, but the alternative might be even less comfortable. It is cold calling (or warmer leads to call if you do your research). Email marketing can be done, but I feel it is best if you warm them up with a phone call first, even if you just talk to the gate keeper, and CONVINCINGLY get permission to email content.
     
  6. flexpaydude

    flexpaydude Regular Member

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    I used to offer a financing program to small businesses before the credit market tanked. It was a legit service that worked great for the business owner and their customers.

    Generated my leads by email spamming.

    Once I get a warm prospect, I'd set up an online sales presentation via gotomeeting. Even though I wasn't in their presence personally, they felt like I was to a degree.

    I closed over 100 clients nationwide with this simple but effective tactic. If you can't or don't want to meet with them personally, an online meeting is a great alternative.
     
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  7. bcoop

    bcoop Junior Member

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    i personaly had some success with offline clients on results based contract. i searched for some strong brands in my location with poor youtube and facebook present and offered them a results-based contract. i used an online contract signing service (with my affiliate link so any costumer started by giving me some commission...:D) and sent the report along with the invoice once meeting the contract golas. most payed immediately, 2 payed after getting another letter from "my lawyer". That was good before everyone knew about fake likes and views... oh the innocent times...
     
  8. PoolShark

    PoolShark Registered Member

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    So what you're saying is that you provided a dishonest service? Just asking for the sake of clarification. If so, you surely didn't expect to build a solid, long term business, did you? I hope you didn't. The short term gain makes zero sense when weighed against the risks. You put yourself in a position where you can be sued and more than anything, you absolutely nuke the hell out of your reputation as a business person.

    Never mislead a client...it's unethical and counterproductive. Not that this poster did such a thing, but for those of you even contemplating such, reverse gears now. It truly isn't worth it! :cool:
     
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    Last edited: Jan 20, 2012
  9. mil0x

    mil0x Power Member

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    I rent out ranked sites only, basically I 'sell' a 1 week completely free trial in stead of making them pay immediately. Who says no to free leads?? During this week I forward all the e-mails and phone calls they receive through the site. I track everything and call them after the week. Then it becomes an easy sale :) That is, IF you're actually generating results. The beauty about offline is that you can't fake/BH real clients.
     
  10. bdsic

    bdsic Newbie

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    hmm sounds like so far their are two ways to go about doing this.

    1: Volume, contact as many clients as you can till you can find someone who wants it.
    2: Targeted: this probably yields better results. but from searching around it looks like you have to set everything up. (EX: accounts, websites, fb pages) so that when you are contacting a potential client. all they have to do is say "yes."

    I've yet to come across a post or a person who has outsourced their offline client hunting.
    Can somebody please share their experience?


    I know the WSO: the lazy offline affiliate goes into talk about this. basically having sales reps that are either experienced or trained.

    EDIT:
    I decided to make a list off the top of my head of ways to sell your offline services without meeting your client

    1. newspaper ads with ph#
    2. Online ads: FB and Adwords
    3. Sales Reps.
    4. Pre-making the product / service then contacting
    5. Email & Cold calling
    6. Lumpy mail / mailings
    7. gotomeeting / Skype
    8. Video marketing

    anybody care to add to this list?

    or answer my earlier question?
     
    Last edited: Jan 20, 2012
  11. flexpaydude

    flexpaydude Regular Member

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    You make a pretty good point about the typical process. I think what's really missing is TARGETED + VOLUME.

    A system that combined something like Power Leads Pro + Voicebroadcasting and Automated (semi-automated at least) Emailing. That would generate a lot of highly targeted prospects.
     
  12. sparky123

    sparky123 Registered Member

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    This is just personal experience.

    1. Newspaper didn't work well for online services
    2. Online ads are often clicked by competitors and yield no results
    3. Sales Reps, very hard to find a motivated one and someone who actual KNOWS how to sell it. I have a IT partner who has his own business, even he doesn't know as much as I do in terms of selling online services and eventually they get exhausted.
    4. Pre-making the product/services is pretty counterproductive. The time and cost associate with it will not make it worthwhile. Even IF you have a great product, when will it begin to obsolete? The answer - the second you made it!
    5. Email & Cold Calling comes off cheap image and often gets lack of interest EVEN when the business owners KNOW they need that service. Just the approach makes them don't want YOUR service. They are busy at work dealing with B.S people and you surprise them by throwing sales pitches like the rest of phone calls they get every day.
    6. Lumpy mailing worked the best as businesses still EXPECTS to get mail everyday even if it's not from you. They can open the mail on their free time (respect their time) and will actually read through it if it is relevant to solving their problems. Direct mail doesn't work if you send generic sales pitches and corporate sales letter. It works best if write it as if you were writing to a dear friend and just wants to help them out. You will be surprise by its conversion. But copywriting skills are KEY in this success and perfect for you shy and don't want to get out of the house people.
    7. Skype - I don't know any business owner will stay on their Skype or cell phone while at work, do you? So why is this even here? If they are constantly on Skype, do they even have a job?
    8. Video marketing, unless they surf online all day and watches YouTube, chances are it's unlikely they will spend hours a day looking for topics on online marketing and pick a guru from there. I can see it work if the video was made and THEN send them the link RELEVANT to solving a problem that plagues them every morning.


    The bottom line is, all those are just channels to get to your prospects and any one of them are fine. What I don't see much here on BHW and every where else is teaching people how to speak to business owners and solve their problems. Honestly, they can give a rats ass to what you do online or even HOW you do it, they just don't want to be seen as a loser to their friends, employee, etc. They don't want to appear less of their competitors. They don't want to lose sales. They don't want people to steal their stuff. And on and on.

    Even I am sick and tired of the internet marketers throwing me generic sales pitches like 'I can increase your online presence, exposure and sales...blah blah blah, call me.' Oh really, did your dumb ass not know you just emailed an Internet Marketing Company that does exactly that? If you can increase my sales, why don't you increase your's and show me something? You see where this becomes stupid?

    I just want to say that people should stop thinking about the next gadget, next sales pitch, next software that'll get you somewhere. It's just a freaking tool. The business owner who'll give you cash won't understand it and DON'T care! Think in the lines of this..weather you're going to cold call, email, direct mail or even walk ins..

    Dear business owner,

    I know you are busy so I'll be quick. I understand you have [list of issues and problems that keeps them up at night]. I also know [add more pain by providing proof such as their competitors are doing better, etc]. This must cost you [how it hurt them emotionally, financially, etc.]

    I'm really here to provide you a quick and simple solution. Do your brief explanation here.

    Wait for...How much will it cost? Then be creative about the pricing. You can offer them to pay per month or lump sums or X numbers of payments, etc. But the result from your service will make their money back in X months or something foreseeable if you are selling business services. It must be able to translate back into $$$.

    See it they want to go further into this deal. Offer them a limited spot and time so they can act soon.

    Say.. thank you for taking the time to speak with me on your busy day! This shows that you at less respect and acknowledge their valuable time and you are thankful for them to invest those times with you. (This generation is the less thankful I know so you'll stand out just by being polite.)

    Take the check and start working. Follow up once a week so you'll appear to still exist with their money and working hard for them.

    As long as your mind set is customer focused, the rest is just noise and extra baggage.
     
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