That example isn’t the best, though, since that domain name does pertain to the gadget niche. You could probably run into some issues if your domain doesn’t match your niche at all. But then again, some businesses manage to push through regardless, because the domain name is so connected to their brand. For example, penguin.co.uk isn’t a site about penguins, but since Penguin Books are such a household name in the publishing business, it doesn’t matter. You certainly shouldn't be worried if your domain is only a little ways away from your niche.