Does using colour on H Tags has any SEO impact❓

FighterGirl · Mar 5, 2020

May I know,

If using color in our H Tags & Headings has any bad effect on SEO? Or it is fine..

Thanks

FatBee · Mar 5, 2020

Aint they BLACK already????

FighterGirl · Mar 5, 2020

FatBee said:
Aint they BLACK already????

I have changed it to " Dark blue".

Is it a good practice?

Or I should avoid?

Deleted member 1264815 · Mar 5, 2020

I don't think there is any impact but you can always do this in CSS file

FatBee · Mar 5, 2020

mithun7117 said:
I have changed it to " Dark blue".

Is it a good practice?

Or I should avoid?

My point is, they are already colored..

Stuffedegg · Mar 5, 2020

Personally, I don't think Google cares what colour the text is.

They look for original, engaging content, set out in a format that is easy to read and digest.

The only time that they deem text color inappropriate is if the text is white on a white background, or any other matching colours, thus invisible to the user (used for KW stuffing).

Other people here may be able to show proof to the contrary to my statements, and I would love to see it myself if that proof exists.

FighterGirl · Mar 5, 2020

Stuffedegg said:
Personally, I don't think Google cares what colour the text is.

They look for original, engaging content, set out in a format that is easy to read and digest.

The only time that they deem text color inappropriate is if the text is white on a white background, or any other matching colours, thus invisible to the user (used for KW stuffing).

Other people here may be able to show proof to the contrary to my statements, and I would love to see it myself if that proof exists.

Well said.

I only colored my Headings tags but rest content text is black

Stuffedegg · Mar 5, 2020

mithun7117 said:
Well said.

I only colored my Headings tags but rest content text is black

Some themes do that for you, and I have never seen an issue. For example; in the UK, if I search for health insurance, the top result after the ads is https://www.comparethemarket.com/health-insurance/

white H-tags on a blue background, then blue H-tags on a white background with links in green (not something that I would choose, but they have certainly not been penalized).

Yes, you may be able to say that they have the money to get to the top of the serps regardless of the text color, if I search for "best dog grooming kit for a spaniel" (first LTKW that I thought of that would not give me a huge authority site), you get this: https://simplyfordogs.com/cocker-spaniel-clippers/cocker-spaniel-clippers/

Their first and last H3 tags are orange, with the rest black.

Go for what you like, if you dont think that you are getting the positions that you like, or you see a fall in ranks after only changing the H-tag colours, change them back (don't forget to come back and prove me wrong though!).

FighterGirl · Mar 5, 2020

Stuffedegg said:
Some themes do that for you, and I have never seen an issue. For example; in the UK, if I search for health insurance, the top result after the ads is https://www.comparethemarket.com/health-insurance/

white H-tags on a blue background, then blue H-tags on a white background with links in green (not something that I would choose, but they have certainly not been penalized).

Yes, you may be able to say that they have the money to get to the top of the serps regardless of the text color, if I search for "best dog grooming kit for a spaniel" (first LTKW that I thought of that would not give me a huge authority site), you get this: https://simplyfordogs.com/cocker-spaniel-clippers/cocker-spaniel-clippers/

Their first and last H3 tags are orange, with the rest black.

Go for what you like, if you dont think that you are getting the positions that you like, or you see a fall in ranks after only changing the H-tag colours, change them back (don't forget to come back and prove me wrong though!).

Thanks for taking out time for such a detailed reply. I will update you rankings effect.

Thanks again.

Mia Jane · Mar 5, 2020

It's not problem but you put colour as a visible to users.
You choose the colour suit to your business atmosphere.

GrizzlyBeardMan · Mar 5, 2020

As long as the text color is not very close to the background color, it's all good.

Personally not a fan of black (own liking and UX), so I use #444444

xxjack189 · Mar 6, 2020

Green and pink h1 tags will typically get you on page one.

mw0 · Mar 6, 2020

I don’t see why it would, unless the contrast ratio is low. Lighthouse has a check for this, so Google wants it to clearly readable. It’s possible that it influences rankings just based on usability, not that it’s always to stop stuffing keywords in hidden text.

Koffein · Mar 6, 2020

I think it has zero impact on your SEO, but could improve the user experience, and that is a ranking factor, but google wont say "yeah, text is blue, so is better" it will take a lot of time and other parameters and the impact would be pretty low after all, or zero. I won't careof it if that does not improve user experience, and wont think of it as a ranking factor after all.

Does using colour on H Tags has any SEO impact❓

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