Does url SEO matters?

KonjNaKvadrat

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SO basically I have a website that produces large number of content (it not blog or something similar) and my urls are like example.com/example.php?id=9959 many competitors have SEO frendly url like example.com/example/random-stuff

Will this hurt my SEO or something will they always rank better because of this or it just doesnt matter?
 
The url structure has a small part in onpage SEO, yes. From two websites that are completely identical, the one with the SEO url will come on top. But usually the problem goes deeper than this, as multiple factors can make you rank below a competitor. Surely I would fix this if I were you.
 
Yes
Sometimes when I do search in Google, google grab keyword from the url. So even if the title tag and keyword description doesn't mention the keyword, but if the url is mentioned, it will be included on google search

It also make it friendly to type
 
Switch to URL structure that aligns with post name.
We're dealing with AI here.
 
You change your URLs. Shorter is better and put your keywords for each page in them.
 
It negligibly does matter in terms of ranking, so if you're being outranked, this is probably not the reason,
A lot of websites do rank fine with PHP parameters in URLs similar to your case (check the case with google play store),
Having an SEO friendly (short, natural with keyword included) URL can result in some better CTR & UX,
If you decide to do make the change, just make sure to redirect the old URLs to the new ones
 
Yes, SEO friendly URLs do some impact in ranking, you can make it possible with plugins(if the platform supports them) or with custom code. If you set 301s, then google will pick the new URL format.
 
URL is HUGE, but it is not the end all...there are many other factors...
 
SO basically I have a website that produces large number of content (it not blog or something similar) and my urls are like example.com/example.php?id=9959 many competitors have SEO frendly url like example.com/example/random-stuff

Will this hurt my SEO or something will they always rank better because of this or it just doesnt matter?

when you are going to switch over the correct ULR, just make sure you do redirects on those few money pages that rank.
 
Yes. URL is one of the factors that Google considers to rank a website. It is very important that you format your URL with proper words and keywords.
 
SO basically I have a website that produces large number of content (it not blog or something similar) and my urls are like example.com/example.php?id=9959 many competitors have SEO frendly url like example.com/example/random-stuff

Will this hurt my SEO or something will they always rank better because of this or it just doesnt matter?
thank you so much for your advice
 
As you mentioned, your competitors have SEO friendly URLs is proof that it works.

Google does give importance to keywords in the URL which is why you would see all threads on BHW start with bhw.com/seo/thread-name

Learn from the best and don't worry about the rest.
 
I recommend you to correct your URL structure since it's part of on-page SEO optimization, ensure your URL short and contain your focus keyword. Just used Yoast SEO or Rank Math to help you audit your on-page SEO
 
I recommend you to correct your URL structure since it's part of on-page SEO optimization, ensure your URL short and contain your focus keyword. Just used Yoast SEO or Rank Math to help you audit your on-page SEO
I cant use wordpress plugins as my site is custom built its a big site with large content. BTW thanks everyone for answers no need for more answers.
 
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