Does TikTok’s algorithm really favor organic content in 2025?

I’ve been testing both organic and paid strategies on TikTok. Does the algorithm still prefer organic content or is it mostly pushing paid ads now?

yuki takahashi91 said:

I’ve been testing both organic and paid strategies on TikTok. Does the algorithm still prefer organic content or is it mostly pushing paid ads now?

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The TikTok algorithm still favors organic content, especially if it resonates well with users and gets engagement. Paid ads are getting more prominent, but they don’t overshadow organic reach entirely. Organic content can still go viral if it hits the right notes, but ads can give you faster visibility to the right audience. Both strategies work well together when combined.

Paid ads only help boost your visibility and reach; having quality organic content is still the main thing there. Once you have enough or consistent followers, views, etc., you can lessen the ads or even stop using it.

A lot of people are complaining about low views, so I think ads are taking more attention now, but you cant keep using ads, you have to transition to organic at some point.