Does tiktok shows promote option on every video now ?

Aang Aang

Aang Aang

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I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?
 
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TikTok still allows you to use the Promote option on videos that are eligible for advertising.
 
Aang Aang said:
I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?
Click to expand...
I see the promote option on most of my videos too so I do not think it is tied to how a video performs. It seems to be a common feature that Tik Tok shows to many creators. I would be interested to know if others have noticced anything different
 
I see it on almost every video now, regardless of how well it performs. It seems more like a standard feature than a sign that TikTok thinks a particular video will do well.
 
Yes, promote option appears on most of the videos and I don't think it is a sign that a video is performing good or bad, it feels like tiktok gives the creators a option to promote their content.
 
Aang Aang said:
I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?
Click to expand...
The same thing happened to me recenttly. As far as I understand the Promote button appears automatically rather than due to the video performance. Also some of my successfful videos feature it so I guess this is not related to poor performance.
 
yeah its on basically every video now for eligible accounts, they rolled promote out as a default surface, not a per-video signal. so dont read it as tiktok telling you a video has potential, thats the mistake, it shows on your flops the same as your hits. its just the paid-boost entry point sitting there all the time. if anything the videos actually worth putting money behind are the ones already overperforming organically in the first hour, promote amplifies whats working, it doesnt rescue whats not.
 
I think this option's display doesn't depend on your video's performance. Any public video that complies with community guidelines is eligible for ads.
 
Aang Aang said:
I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?
Click to expand...
Same here looks more like a standard feature than a sign of how the video is performing.
 
Aang Aang said:
I have noticed that tiktok keeps showing me the promote option on every video I post. Some of my videos do well and some do not but the option appears on every video.
For those who regularly post on tiktok, do you see the promote option on every video now or only on certain ones ?
Click to expand...
Same here. On my accounts, the Promote option shows up on almost every video now. Some videos perform well organically, while others don't, so I don't think the button itself is an indicator of performance.
 
I think tiktok is just pushing that feature more aggressively now seeing it doesnt really give much information about the quality or reach of a post.
 
If you don't use this feature, you can skip it entirely as it doesn't affect the video's organic distribution.
 
HMM the option shows up regardless of how the video performs so it doesnt seem connected to reach.
 
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