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Does this make a good keyword?

Discussion in 'Black Hat SEO' started by mojdk, Jan 27, 2015.

  1. mojdk

    mojdk Junior Member

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    Hi

    Not really sure if this is the right category to post this in, but here we go anyway.

    So, I want to give niche sites another go. Lately I've been working on other projects but now it's time to give it a go again.
    I want to try out Amazon niche review sites.

    I was thinking of searching for keywords like "best general product" keyword, and I've found a few however I am having a hard time finding out if these are really worth going for. I am using Market Samurai to get some idea about the competition I could be looking at, and for this example my keyword is "best general product". In top 10 I have Amazon sitting at top, and then general niche authority sub pages and YouTube videos sitting at the last 9 spots.
    Screen Shot 2015-01-27 at 08.59.37.png

    Could this keyword be worth going for? Please note, that I am no SEO guru, and only "starting" out with this type of sites.
     
  2. Aty

    Aty Jr. VIP Jr. VIP

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  3. OnFlySEO

    OnFlySEO Registered Member

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    First of all, it's not going to be any easy task outranking Amazon for their own product keyword, however, lets assume you build high quality links to your site, creat very authoritative & engaging content and were able to see first page rankings, outranking the already ranked niche site authority pages and YouTube videos is going to be another task in its own and will eat up a majority of the traffic.

    If you choose to target this keyword, weigh out your expected cost(s) of ranking the keyword to the search volume of the keyword along with the average sale/commission you'd receive from Amazon from the conversions. There's already metrics that average out what percentage of search traffic goes to a particular site based on its ranking (ie. Site 1 receives 65% of search traffic on average, Site 2 receives 20% of search traffic on average, etc.)

    By doing your competitive analysis on the competing domains, you can analyze its backlink profile and to some degree, calculate how many links you'd need to build to have a chance of ranking. This step is important as once you have an idea as to how much SEO you'll need to do, you can create a budget.

    Now, what point am I getting to with all of this? Well, if you can calculate how much traffic your site will receive on average, you can then calculate on average how many conversions you'll receive based on a universal conversion rate from search traffic. You can then take this conversion rate and average out how many sales the site will drive and multiply that by you commission. If you believe the site within 3 months will be earning enough per month in commissions to cover the the cost(s) of starting and maintaing the site (Hosting, Content, SEO, etc.), then go for it.
     
  4. mojdk

    mojdk Junior Member

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    Thank you very much for your replies.

    My plan is do to do all the work my self, to the point where I can, since I want to learn all the ground work before beginning to outsource everything. Also I don't want to throw hundreds of dollars at this, if it proves to be a b*tch to rank, and eventually giving up.

    My plan is to make reviews about models/products in my general niche, targeting the "best general niche" as my primary keyword, do you think that this is a bad approach and should I start looking for "general niche" keywords instead?
     
  5. OnFlySEO

    OnFlySEO Registered Member

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    I'd use a "keyword research tool" as the keyword you target should be based on it's competitiveness and search volume, not just "best general niche" as you're limiting yourself to a lot of other great keywords.