Does this count as incentivizing positive reviews?

From my understanding, it is US law that a business cannot incentivize a positive review by offering a discount or free item. (I've seen many people break this... I'm looking at you local barber)

However, is it wrong/illegal to incentivize ALL reviews? Both positive and negative reviews will receive the same promotional items.

I would use a review funnel that pre-screens the people for positive or negative experiences, where the positive experiences will be prompted to leave their review on a review site, and the negative experiences will be prompted to send an email. At the end of the funnel, they will both receive an incentive.

If this is unlawful or bad business practice, what other clever alternatives have you all used?

Under the table, Keep it doing sir.

Aaric said:

Under the table, Keep it doing sir.

Click to expand...

The goal is to expand much further than 10-20 clients though. Running a agency dealing with several hundred clients, I could see this becoming an issue

I think US laws allow that but its should be publicly documented (incentive). But not sure about online review.

Ah seems to be illegal with actual court precedent set.

Perhaps sending an automated email/sms "Here's 50% off your next purchase" and then also including a "also, we would really appreciate your feedback" button. The 50% off coupon would not require any participation to receive.

The two would be separated, but also psychologically it might put them in the positive mood to leave a review.