Does repetitive content work on Instagram (like on tiktok) ?

LaNegraSombra

LaNegraSombra

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Does repetitive content work on Instagram in the same way it does on TikTok? Let me explain. On TikTok, when you have a viral video formula, you can repeat it over and over again as long as the shots are different, which is an unlimited tool for promotion and self-promotion. Can I do the same on IG, or is it counterproductive there? Because I see this happening a lot on TikTok, but on IG I don't see users repeating the same thing over and over, as on TikTok followers are irrelevant, but I think that's not the case on IG.
 
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No it doesnt work, going viral on IG means posting trending content which people like and possibly engage the most with.
 
Great question! On Instagram, repeating the same content isn't as effective as on TikTok. TikTok's algorithm loves small changes to the same formula, but Instagram prefers fresh, original content. If you are posting the same thing over and over can make your feed feel boring, and followers might lose interest. On IG, it's all about engagement and keeping things fresh to grow your audience. Hope this helps.
 
LaNegraSombra said:
Can I do the same on IG, or is it counterproductive there? Because I see this happening a lot on TikTok
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TikTok's algorithm is more forgiving of repetitive formulas, Instagram requires a more nuanced approach.
 
LaNegraSombra said:
Does repetitive content work on Instagram in the same way it does on TikTok? Let me explain. On TikTok, when you have a viral video formula, you can repeat it over and over again as long as the shots are different, which is an unlimited tool for promotion and self-promotion. Can I do the same on IG, or is it counterproductive there? Because I see this happening a lot on TikTok, but on IG I don't see users repeating the same thing over and over, as on TikTok followers are irrelevant, but I think that's not the case on IG.
Click to expand...
No, quite the opposite. Reposting over and over does more harm than good on Instagram, it gets you penalized by the algo
 
I’ve noticed some people succeed with repetitive content on Instagram, but it usually works best when there's a strong personal brand behind it
 
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