Does relevancy matter when you redirect an old/expired domain?

ThatK1dB · Apr 27, 2014

I was digging around on BHW found some great tips and advice but i wanted to ask does relevancy matter when you 301 redirect an old domain or expired to another domain to give it a boost/juice?

For example if the old/expired site talks about food with good HQ backlinks reputable domains pointing to it but i redirect it to a site that talks about cars, does that matter?

Should one add content to the old/expired domain and create a sub domain and redirect that sub domain to the main money site?

Any Feedback or article's that would help my knowledge would be helpful.

randybishop · Apr 28, 2014

I only buy relevant domains because I want a natural looking link profile if I happen to get a manual review.

FBGuru · Apr 28, 2014

If you 301 redirect a domain that talks about foods and recipes to a site that talks about cars, you can only expect it to rank for foods and recipes related keywords. But setting up a site on the food domain and having a backlink from there to the car site is a different story. You can see blog networks posting completely random articles each with a backlink to different niche sites. So having a contextual backlink from an authority page/domain will give you more boost. Basically in 301, you're telling Google that the site has been moved to a new domain and ask them to rank the new site for the keywords that the old domain is ranking.

ThatK1dB · Apr 28, 2014

FBGuru said:
If you 301 redirect a domain that talks about foods and recipes to a site that talks about cars, you can only expect it to rank for foods and recipes related keywords. But setting up a site on the food domain and having a backlink from there to the car site is a different story. You can see blog networks posting completely random articles each with a backlink to different niche sites. So having a contextual backlink from an authority page/domain will give you more boost. Basically in 301, you're telling Google that the site has been moved to a new domain and ask them to rank the new site for the keywords that the old domain is ranking.

Thanks for the insight. can you recommend any other resources for me?

Blue Label · Apr 28, 2014

Doing a 301 is not giving the other domain that much power... Its way better to empty the content on the expired domain and build new content there, trying to rank that domain instead.

ThatK1dB · Apr 28, 2014

Blue Label said:
Doing a 301 is not giving the other domain that much power... Its way better to empty the content on the expired domain and build new content there, trying to rank that domain instead.

Any resources you can suggest?

Does relevancy matter when you redirect an old/expired domain?

ThatK1dB

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