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Does relevancy matter when you redirect an old/expired domain?

Discussion in 'White Hat SEO' started by ThatK1dB, Apr 27, 2014.

  1. ThatK1dB

    ThatK1dB Regular Member

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    I was digging around on BHW found some great tips and advice but i wanted to ask does relevancy matter when you 301 redirect an old domain or expired to another domain to give it a boost/juice?

    For example if the old/expired site talks about food with good HQ backlinks reputable domains pointing to it but i redirect it to a site that talks about cars, does that matter?

    Should one add content to the old/expired domain and create a sub domain and redirect that sub domain to the main money site?

    Any Feedback or article's that would help my knowledge would be helpful.
     
  2. randybishop

    randybishop Senior Member

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    I only buy relevant domains because I want a natural looking link profile if I happen to get a manual review.
     
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  3. FBGuru

    FBGuru Senior Member

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    If you 301 redirect a domain that talks about foods and recipes to a site that talks about cars, you can only expect it to rank for foods and recipes related keywords. But setting up a site on the food domain and having a backlink from there to the car site is a different story. You can see blog networks posting completely random articles each with a backlink to different niche sites. So having a contextual backlink from an authority page/domain will give you more boost. Basically in 301, you're telling Google that the site has been moved to a new domain and ask them to rank the new site for the keywords that the old domain is ranking.
     
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  4. ThatK1dB

    ThatK1dB Regular Member

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    Thanks for the insight. can you recommend any other resources for me?
     
  5. Blue Label

    Blue Label Registered Member

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    Doing a 301 is not giving the other domain that much power... Its way better to empty the content on the expired domain and build new content there, trying to rank that domain instead.
     
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  6. ThatK1dB

    ThatK1dB Regular Member

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    Any resources you can suggest?