Does rel="sponsored" provide link juice?

curious_

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Hey guys,

Simple question, does rel="sponsored" provide same link juice as rel="d0follow" ?
 
Any thoughts if sponsored tag passes link juice?
 
Yes, they do!

But as you already know Google uses context to understand the topic of the discussion and why links are used.
 
i have the same question. can some jr vips provide some insight here. anyone has done any sort of testing to see if sponsored links help in ranking or not?
 
If they pass link juice, I'd guess it's significantly less.

According to Google:

All the link attributes—sponsored, ugc, and nofollow—are treated as hints about which links to consider or exclude within Search. We'll use these hints—along with other signals—as a way to better understand how to appropriately analyze and use links within our systems.

Source: https://developers.google.com/search/blog/2019/09/evolving-nofollow-new-ways-to-identify
 
if it's from high authority site, i don't think that rel=sponsored link would matters. but if comparing, the best would definitely be ********
 
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