Does ppc affect seo?
- Thread starter dontgo
- Start date
safeSEOboost
Elite Member
- Mar 22, 2010
- 3,277
- 2,273
I dont think ppc affects seo, and I never read that it did.
menoah
BANNED
- Apr 24, 2017
- 608
- 82
PPC or AdWords doesn’t have any direct effect on your site rankings. The links that come from the ads are “no follow”, means Google does not count them for SEO. Generally, links pointing back to your site will positively influence your organic search results, but when they are part of a paid campaign, those links use “no follow” to tell Google.
- Jun 7, 2017
- 426
- 174
In fact it does affect, i have been using only adwords for about 4 months for my local business site and i must say that without building any link at all my keywords started moving and some of them are top 20 and 30, getting traffic from paid keyword does affect rankings but only for good. ( My opinon based on my experience)
techlysolutions
Newbie
- Oct 24, 2017
- 42
- 2
PPC and SEO are different from each other so i don't think that PPC will affect your rankings.
fizz707
Regular Member
- Jul 11, 2011
- 352
- 89
Paid ads can help to increase the conversion rate of organic results (it is possible to actively experiment with paid ads and apply the results to your natural search pages), but they have no direct relation to rankings.
Indirectly, if you’re well known, websites will be more eager to link to you which is great for SEO. As long as PPC is a way of becoming well-known online, there could be an indirect benefit here.
Indirectly, if you’re well known, websites will be more eager to link to you which is great for SEO. As long as PPC is a way of becoming well-known online, there could be an indirect benefit here.
ThopHayt
Elite Member
- Jul 25, 2011
- 7,012
- 2,864
Traffic affects organic rank (and authority), even paid traffic. There are other positive side effects. Will it cause a huge boost in a little guy buying a few clicks a day? Not much that is noticeable. But might a big money advertiser see some nice side effects? Well, well, well now things make sense. It works better in volume.
If the regulatory bodies thought there was an intentionally hand rigged a system that rewarded advertisers over others there might be trouble. So rest assured it probably isn't directly hand rigged, rather more likely simply 'a part of the algorithm' that is applied to everyone equally. However the end goal is always more money. And I'm sure the big players know what pay-to-play means.
-ThopHayt
KHer0
Elite Member
- Mar 22, 2011
- 2,465
- 2,981
- Jun 7, 2017
- 426
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Tone it down a bit
Moving from not found to top 20 or top 30 is a big movement little prick.Top 20 and 30 isn't moving up
ChiefBeef
Junior Member
- Jan 25, 2017
- 100
- 50
To add some additional information: PPC will not directly affect your SEO since the links are no-follow but it can affect your SEO indirectly.
Indirectly can come from a user remembering your site because they liked something about it so maybe they'll bookmark it, share it, or visit it directly. If they share it with the right people, maybe they'll share it too and so on.
Obviously this will be hard to track but by being 'exposed' to your potential audience with PPC, your SEO can be affected due to frequent visits and being spread via word of mouth/social media.
Indirectly can come from a user remembering your site because they liked something about it so maybe they'll bookmark it, share it, or visit it directly. If they share it with the right people, maybe they'll share it too and so on.
Obviously this will be hard to track but by being 'exposed' to your potential audience with PPC, your SEO can be affected due to frequent visits and being spread via word of mouth/social media.
NovaflareFX
Power Member
- Dec 13, 2014
- 526
- 181
No.
iRakic
Registered Member
- Jul 16, 2009
- 80
- 19
I think any kind of advertising, that sends traffic to your site, will affect your site rankings. Keep in mind that a lot of people now days are using Chrome browser and on top of that they run the most popular free DNS server (8.8.8.8). They can also use the data from Google analytics if you have on your site or any other piece of their code for example AdSense. They for sure can track how some site is popular by a number of visits that are coming directly. Now the real question is do they use it?
I haven't tested this, so this is just a theory.
One thing that I'm sure is that you can invest better money in ranking your site that buying PPC traffic.
I haven't tested this, so this is just a theory.
One thing that I'm sure is that you can invest better money in ranking your site that buying PPC traffic.
Yes number of clicks earned by ppc campaigns do matter when it comes to the boosting of website ranking.
kickthat
Power Member
- Sep 18, 2014
- 755
- 1,110
People need to learn the difference between correlation and causation.
Don't just see that one thing happens, followed by another and jump to conclusions.
This is a sweeping statement without any evidence used to back it up. Presumably we're just supposed to take your word for this?
You're basing your comments off what you have seen, which is better than simply claiming something is fact without giving any supporting evidence - and you have clearly stated that this is your opinion. However, there are a huge range of other factors that could be causing the improvement in your rankings. Just to point out some;
- Your search terms might not be particularly competitive.
- Your site has not been online particularly long and so it is only now achieving its appropriate ranking position.
- Your onsite SEO and content might be really awesome compared to competitors.
- Perhaps no-one, or very few competitors have decent backlinks either.
- You might not have built backlinks, but perhaps you acquired them naturally.
- Perhaps you obtained some decent reviews that are helping.
This is just to point out that stating that adwords is responsible for the improvement in this situation is probably a little bold of a statement. Also, with respect, as @KHer0 pointed out, position 20-30 is still not particularly high a ranking even if it has come from outside of the top 100 results.
It's very difficult to prove something like this without extensive evidence on multiple sites under test conditions with a control. Until someone does this and proves otherwise, I'll stick to the default view of accepting what Google say in this instance;
I think it's more than reasonable to assume that CTR and onsite engagement factors contribute to site ranking in search. However, PPC and organic search are completely different departments at Google and there is no real benefit that I can see for them to improve your organic SEO if you're paying for Adwords. In fact, if anything it could be harmful to them because if people start ranking well organically they might stop PPC.
As others have said, there is quite likely an indirect impact of using PPC. PPC is good for giving exposure to your brand name and identity. If a potential customer clicks on your ad but doesn't purchase straight away, they may search directly for your brand next time and click on an organic listing. This not only increases the number of searches for your brand name (which will help Google see you as a brand - which they seem to favour), but should also improve your click through rates, which consequently could improve your organic rankings.
I don't have extensive evidence either, but I have made the following observations;
- Advertising 3 brand new sites on Adwords at around £3k/month saw them perform well organically in a competitive niche with no link building efforts, just onsite SEO.
- Launched 3 more new sites several months later in the same niche and didn't advertise them using PPC - they showed the same level of improvement in organic search at around the same points as the previous 3.
- Stopped advertising the original 3 and saw no substantial decrease in organic ranking.
This leads me to believe that any increase in organic ranking is likely to simply be due to the indirect factors suggested above, rather than any direct correlation.
Don't just see that one thing happens, followed by another and jump to conclusions.
This is a sweeping statement without any evidence used to back it up. Presumably we're just supposed to take your word for this?
You're basing your comments off what you have seen, which is better than simply claiming something is fact without giving any supporting evidence - and you have clearly stated that this is your opinion. However, there are a huge range of other factors that could be causing the improvement in your rankings. Just to point out some;
- Your search terms might not be particularly competitive.
- Your site has not been online particularly long and so it is only now achieving its appropriate ranking position.
- Your onsite SEO and content might be really awesome compared to competitors.
- Perhaps no-one, or very few competitors have decent backlinks either.
- You might not have built backlinks, but perhaps you acquired them naturally.
- Perhaps you obtained some decent reviews that are helping.
This is just to point out that stating that adwords is responsible for the improvement in this situation is probably a little bold of a statement. Also, with respect, as @KHer0 pointed out, position 20-30 is still not particularly high a ranking even if it has come from outside of the top 100 results.
It's very difficult to prove something like this without extensive evidence on multiple sites under test conditions with a control. Until someone does this and proves otherwise, I'll stick to the default view of accepting what Google say in this instance;
https://adwords.google.com/home/resources/seo-vs-ppc.html
I think it's more than reasonable to assume that CTR and onsite engagement factors contribute to site ranking in search. However, PPC and organic search are completely different departments at Google and there is no real benefit that I can see for them to improve your organic SEO if you're paying for Adwords. In fact, if anything it could be harmful to them because if people start ranking well organically they might stop PPC.
As others have said, there is quite likely an indirect impact of using PPC. PPC is good for giving exposure to your brand name and identity. If a potential customer clicks on your ad but doesn't purchase straight away, they may search directly for your brand next time and click on an organic listing. This not only increases the number of searches for your brand name (which will help Google see you as a brand - which they seem to favour), but should also improve your click through rates, which consequently could improve your organic rankings.
I don't have extensive evidence either, but I have made the following observations;
- Advertising 3 brand new sites on Adwords at around £3k/month saw them perform well organically in a competitive niche with no link building efforts, just onsite SEO.
- Launched 3 more new sites several months later in the same niche and didn't advertise them using PPC - they showed the same level of improvement in organic search at around the same points as the previous 3.
- Stopped advertising the original 3 and saw no substantial decrease in organic ranking.
This leads me to believe that any increase in organic ranking is likely to simply be due to the indirect factors suggested above, rather than any direct correlation.