Does post frequency matter?

T

TeenAngel

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Hi guys!

A lot of the guides I've read say that post frequency matters, meaning that you should only post two articles/week for about three-four weeks before aggressively optimizing. Is that true? I'm trying to create something sustainable and long-lasting.

I also read that you don't want to go spam crazy on a domain for at least the first three weeks. Any truth to this?
 
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Lets talk about going spam crazy. Links can not hurt you over the course of time. Otherwise we would be able to dominate the serps by taking out all of our competition.

I would say a benefit to post frequency is keeping good coming back for your content. If your site is not constantly updated they have no reason to keep coming back and looking for new content. So I would set a posting frequency schedule you can stick to. In the end i guess it really does not matter because you can find static websites with high rankings that have not been updated in years. The only reason you are adding more information to your website is for the reader to figure out more about the topic. Write for the readers with search engines in mind and you will do just fine.

On one of my main authority properties I publish 30 articles a month for the reader using super easy to rank keywords and do not do any link building at all. These articles rank quickly since my site is old and has a ton of natural links pointing at due to the high quality content. I feel this is one of the best ways to build a white hat authority site. It still holds true that if you build it they will come.
 
jimboslice said:
Lets talk about going spam crazy. Links can not hurt you over the course of time. Otherwise we would be able to dominate the serps by taking out all of our competition.

I would say a benefit to post frequency is keeping good coming back for your content. If your site is not constantly updated they have no reason to keep coming back and looking for new content. So I would set a posting frequency schedule you can stick to. In the end i guess it really does not matter because you can find static websites with high rankings that have not been updated in years. The only reason you are adding more information to your website is for the reader to figure out more about the topic. Write for the readers with search engines in mind and you will do just fine.

On one of my main authority properties I publish 30 articles a month for the reader using super easy to rank keywords and do not do any link building at all. These articles rank quickly since my site is old and has a ton of natural links pointing at due to the high quality content. I feel this is one of the best ways to build a white hat authority site. It still holds true that if you build it they will come.
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But how many posts did you do before you really started optimizing? I get that you always want to build content (and I will) but there has to be a threshold before you can really start blasting.

Also, with the longer tail keywords, aren't you afraid you will run out of them soon? I don't know your niche but if you are doing longer tail stuff to begin with keywords get very scarce.
 
jimboslice's advice is right on. If you post quality that people want, they'll put your site into their roster of sites to visit for info.
 
TeenAngel said:
But how many posts did you do before you really started optimizing? I get that you always want to build content (and I will) but there has to be a threshold before you can really start blasting.

Also, with the longer tail keywords, aren't you afraid you will run out of them soon? I don't know your niche but if you are doing longer tail stuff to begin with keywords get very scarce.
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It is impossible to run out of keywords. Once you have your base content up you will be getting a lot of keywords from your users. Watch you Google anylitics.

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Balancing your post frequency with your quality is important. If Google spiders are frequently sent to index you because Google views you as an important and fresh source of valuable information then your doing something right. If you post too often, or too low a quality it wont.

As far as readers go they like to get in patterns, so posting on a schedule is helpful for generating real organic fans.
 
jimboslice said:
Links can not hurt you over the course of time. Otherwise we would be able to dominate the serps by taking out all of our competition.
Click to expand...

That is something famously quoted over and over again. But ... you CAN wipe a site (or a page) out of the SERPs, permanently. You can't wipe all sites out of the SERPs, but if someone is stubbornly clinging onto a position they barely deserve, they can be removed. The only question is what exact factors have to be in place for a site or page to be permanently removed.

That being said, anything that you can do to make your site look like it is naturally gaining its backlinks is only going to help. I don't know whether that means you shouldn't backlink much for the first couple weeks (I don't delay like that) ... but it certainly can't hurt.
 
From what I've read, you can go crazy with your domain if its a couple months old (mainly a year old). I've submitted tons of articles and have only seen improvments in the serps.

I dunno though, I'm mostly a black seo type person cause I'm lazy.
 
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