It feels like Im struggling uphills.
Me and a friend started a webshop about one year ago in an general fashion niche.
After a couple of month did we see that we ranked good on some keyword in a smaller specific category we had (antique jewlery for example).
I guess because there is a lot of big brands in fashion in general, but not anyone specialised in that particular category.
So the competioner looked like:
#1 - A competitioner which have existed in 6-7 years, and have just that specific category of fashion.
#2 - Another competitior who had had pretty similar products as us, and had existed in about 5 years.
So we tried to go for the keyword in that specific category. We made a couple of articles, bought a couple of links. Made some banner to that specific category on the front page etc. And after some months, we finally managed to get just competitor #1 over us in organic search.
We bought some more link packages and single links, to expand that category (to almost similiar products). But then suddenly a new competitor (#3) arrived....
The new competitor was like competitor #1 just speciallised in that category.
And that competitor used all the tricks in the book to "trick" customers.
For example made a big "trusted/safe webshop" badge almost identical to a famous brand, just so the customer should belive that they was "proofed and safe".
Wrote how many thousands of customer they have served (even that they just opened the webshop so they couldnt have got any custoomer).
They wrote a lot of fake reviews on all theyre products, and installed an app (beeketing?) which came with pop up every 5-10 seconds, that showed that somebody have just bought a random item. Just so it should look like the page was very busy and to give the customer trust.
All the products had capital letters on them "IIN STOCK, WILL BE SHIPPED WITHIN 24 HOURS"
What they didnt write was that it would be shipped from china to scandinavia.. So it was actually just dropshipping (I tried order one cheap item, and I got it after 2 months).
So when no money on warehouse etc. did they use a lot of money on advertising..
So the problem is that they have existed in about 5 months, and we about 13 months.
They have outranked us on all the keywords in the category. I have checked monitor backlink, semrush etc. And we have about 250 backlink in total, they have 0(!!!!!)...
They doesnt have a singel backlink and they outrank us on everything..
They have used a lot on advertisement, and have about 8500 likes on fb, and we have about 1500..
Theyre page is ranked about as nr. 43.500 in our country, and we are nr 81.000, so they have nearly double our rank..
When I look at the traffic to competitor #2 and #3 and us..
Competitor #2 50%
Competitor #3 45%
Us 5%
So they have almost 10x our traffic..
So how can this happen when we have bought a couple of diversified link packages, have gotten links from real bloggers, have bought links from hig DA&TF sites, have longer history etc.?
Doesnt the link counts any thing? Can it be that they have a lot of advertising, which makes them a lot of traffic, so that give them better ranking on theyre keywords, since that maybe means they are more popular? Can another reason to they rank so well be that they have so much social likes, comments etc?
I have tried to ask these question to a couple of SEO guys, which both come with the brilliant solution to just buy more links from them, and then everything would be fine..
So any idea whats happening?
Me and a friend started a webshop about one year ago in an general fashion niche.
After a couple of month did we see that we ranked good on some keyword in a smaller specific category we had (antique jewlery for example).
I guess because there is a lot of big brands in fashion in general, but not anyone specialised in that particular category.
So the competioner looked like:
#1 - A competitioner which have existed in 6-7 years, and have just that specific category of fashion.
#2 - Another competitior who had had pretty similar products as us, and had existed in about 5 years.
So we tried to go for the keyword in that specific category. We made a couple of articles, bought a couple of links. Made some banner to that specific category on the front page etc. And after some months, we finally managed to get just competitor #1 over us in organic search.
We bought some more link packages and single links, to expand that category (to almost similiar products). But then suddenly a new competitor (#3) arrived....
The new competitor was like competitor #1 just speciallised in that category.
And that competitor used all the tricks in the book to "trick" customers.
For example made a big "trusted/safe webshop" badge almost identical to a famous brand, just so the customer should belive that they was "proofed and safe".
Wrote how many thousands of customer they have served (even that they just opened the webshop so they couldnt have got any custoomer).
They wrote a lot of fake reviews on all theyre products, and installed an app (beeketing?) which came with pop up every 5-10 seconds, that showed that somebody have just bought a random item. Just so it should look like the page was very busy and to give the customer trust.
All the products had capital letters on them "IIN STOCK, WILL BE SHIPPED WITHIN 24 HOURS"
What they didnt write was that it would be shipped from china to scandinavia.. So it was actually just dropshipping (I tried order one cheap item, and I got it after 2 months).
So when no money on warehouse etc. did they use a lot of money on advertising..
So the problem is that they have existed in about 5 months, and we about 13 months.
They have outranked us on all the keywords in the category. I have checked monitor backlink, semrush etc. And we have about 250 backlink in total, they have 0(!!!!!)...
They doesnt have a singel backlink and they outrank us on everything..
They have used a lot on advertisement, and have about 8500 likes on fb, and we have about 1500..
Theyre page is ranked about as nr. 43.500 in our country, and we are nr 81.000, so they have nearly double our rank..
When I look at the traffic to competitor #2 and #3 and us..
Competitor #2 50%
Competitor #3 45%
Us 5%
So they have almost 10x our traffic..
So how can this happen when we have bought a couple of diversified link packages, have gotten links from real bloggers, have bought links from hig DA&TF sites, have longer history etc.?
Doesnt the link counts any thing? Can it be that they have a lot of advertising, which makes them a lot of traffic, so that give them better ranking on theyre keywords, since that maybe means they are more popular? Can another reason to they rank so well be that they have so much social likes, comments etc?
I have tried to ask these question to a couple of SEO guys, which both come with the brilliant solution to just buy more links from them, and then everything would be fine..
So any idea whats happening?
