If you are making a new website in order to make money using adsense and you want to get into a niche that has a suggested bid for keywords for like $20 per click ....does that mean if you make a website and people search for that keyword and they come to your website and click on the ad on your website you will get 68% of $20? Google pays publishes %68. I am just curious because i am considering making a website on a niche that doesnt have too many searches ...around 2000 per keyword and its about 10 keywords but the CPC is high around $20...does that mean with each click ill get $10-$15. If that is the case then it might be woth making the website but if not then it wont be worth it if you are still going to be making .30 per click or soemthing like that. I understand that CPC and suggested bid changes every day based on bid but generally speaking if suggested bid says $20 then on any given day you can expect the suggested bid to be 15-25 for that keyword.