Does keyword suggested bid CPC matter when creating a website.

If you are making a new website in order to make money using adsense and you want to get into a niche that has a suggested bid for keywords for like $20 per click ....does that mean if you make a website and people search for that keyword and they come to your website and click on the ad on your website you will get 68% of $20? Google pays publishes %68.


I am just curious because i am considering making a website on a niche that doesnt have too many searches ...around 2000 per keyword and its about 10 keywords but the CPC is high around $20...does that mean with each click ill get $10-$15. If that is the case then it might be woth making the website but if not then it wont be worth it if you are still going to be making .30 per click or soemthing like that. I understand that CPC and suggested bid changes every day based on bid but generally speaking if suggested bid says $20 then on any given day you can expect the suggested bid to be 15-25 for that keyword.

Scorpion2 said:

If you are making a new website in order to make money using adsense and you want to get into a niche that has a suggested bid for keywords for like $20 per click ....does that mean if you make a website and people search for that keyword and they come to your website and click on the ad on your website you will get 68% of $20? Google pays publishes %68.


I am just curious because i am considering making a website on a niche that doesnt have too many searches ...around 2000 per keyword and its about 10 keywords but the CPC is high around $20...does that mean with each click ill get $10-$15. If that is the case then it might be woth making the website but if not then it wont be worth it if you are still going to be making .30 per click or soemthing like that. I understand that CPC and suggested bid changes every day based on bid but generally speaking if suggested bid says $20 then on any given day you can expect the suggested bid to be 15-25 for that keyword.

Click to expand...

You will never be paid that much.
The suggested bid is the bid that you would have to place in order to outrank the highest bidder and have your ad above his.
So for you what really matters (and what you won't know):
- What is the second highest bid. Add 1 cent and this is about what the highest bidder will pay (works on the same principle as ebay auction).
- What is the main advertiser depth of pocket. As far as we know, he could invest $2 per day and you would end up with other advertiser paying a lot less.
- Are the advertisers paying for Adsense network or only Google search? Every announcer doesn't pay for the network, so this bid may no appear on your site.


That's it. As you can understand, Keywords Tools is for advertisers and not publishers. The only good indicator in there is the competition. It means that a lot of advertisers are paying for that keyword (so you will probably be able to have a high and stable CPC, based on their highest bid), but it also means you'll have probably more competition to rank your site.