Does Google treat product pages and posts in the same way?

There are many ecommerces that rank using the same images as AliExpress/Amazon, sometimes use the same descriptions (literally ctrl c + ctrl v) and don't face any problems with low-quality or duplicate content.

If you do the same in a blog post, the site will probably be penalized and sandboxed.

So...what's going on here? Does Google treat the two in different ways? How can I make it clear to Google that the page is a product page (without using Shopify)?

it seems you already answered the question
create the product with /product/ url and it should be enough + buy button

Product pages are there to sell stuff, plain and simple.

Google understands this, so it’s a bit more flexible with things like shared images and descriptions because it knows buyers want consistent info.

But blog posts? That’s a different story.

Google expects blogs to offer fresh, unique content that brings something new to the table.

So, if we’re reusing content in a blog, Google is much stricter about it and might see it as low-quality.

Basically, for product pages, Google tends to go a bit easier, but for blogs, it’s looking for original insights, not repeats.

The main thing here is if it works and it's bringing in traffic and helps both our sites and Google, then Google is usually cool with it.

I was actually just writing about something similar today about product descriptions and how they’re handled.

MrDenz said:

Product pages are there to sell stuff, plain and simple.

Google understands this, so it’s a bit more flexible with things like shared images and descriptions because it knows buyers want consistent info.

But blog posts? That’s a different story.

Google expects blogs to offer fresh, unique content that brings something new to the table.

So, if we’re reusing content in a blog, Google is much stricter about it and might see it as low-quality.

Basically, for product pages, Google tends to go a bit easier, but for blogs, it’s looking for original insights, not repeats.

The main thing here is if it works and it's bringing in traffic and helps both our sites and Google, then Google is usually cool with it.

I was actually just writing about something similar today about product descriptions and how they’re handled.

Click to expand...

So, it seems possible to ''spam'' several product pages with similar descriptions and similar products to rank on Google like those ecommerce websites are doing. Like:

- portable fan
- portable rechargeable fan
- mini fan
- portable fan with usb
- small fan

Of course focusing on low-competitive keywords. Create several similar product pages changing some keywords and copying photos from AliExpress and Amazon

I suppose Google will treat it like an ecommerce about this small niche

It's more scalable and quicker than creating blog posts, since you don't need to deal with such strict policies like you need to deal when you are writing blog posts

What do you think @MrDenz ?

Venusaur said:

So, it seems possible to ''spam'' several product pages with similar descriptions and similar products to rank on Google like those ecommerce websites are doing. Like:

- portable fan
- portable rechargeable fan
- mini fan
- portable fan with usb
- small fan

Of course focusing on low-competitive keywords. Create several similar product pages changing some keywords and copying photos from AliExpress and Amazon

I suppose Google will treat it like an ecommerce about this small niche

It's more scalable and quicker than creating blog posts, since you don't need to deal with such strict policies like you need to deal when you are writing blog posts

What do you think @MrDenz ?

Click to expand...

Absolutely, starting with low-competition keywords is a smart approach, especially for newer websites still building traction.

If your site is only a year or two old with limited keyword ranking or sales, aiming for keywords with difficulty under 20 and a search volume in the few hundred to around 2,000 can give you a solid foundation over time.

And, believe it or not, there are sometimes hidden gems with huge search volumes and minimal competition, if you know what to look for, you might just stumble upon a few exciting surprises.

Google recognizes that e-commerce pages often have similar or even identical descriptions, it’s part of the game, especially for product listings.

Just look at Amazon, I mean, tons of similar product descriptions across the board, and Google understands this is the nature of e-commerce.

So, you’re not spamming, you’re building a helpful 'product catalog'.

Unlike blogs, which need depth and originality, e-commerce pages simply don’t have the same requirements.

Just keep it balanced.

It’s easy to get excited and overdo it, thinking "more pages in a short period = better/faster results", Google picks up on patterns that look spammy.

The key is to keep it simple, play by Google’s rules, and think about the long-term game.

Adding a few follow-up blog posts to support your top-selling or trending products is a great move.

These don’t have to cover every single product but they can really elevate your site and boost your niche authority.

Plus, once you see what’s working and trending, it’s all about refining, that’s where it gets simpler.

So, stay consistent, stay strategic, test & track, and let your site grow naturally.

With a steady approach, you’re building something solid that will stand!

Commercial intent is treated differently than informational content.