Hello, I am attempting to build a website for my family members business which is a towing company in orange county, ca. I started building the website in wordpress and was using YOAST plugin for help for onpage optimization. I am having some difficulty understanding the best strategy for local keyword optimization. As I first thought, seemingly mistakenly, all we needed to do was capture 'orange county towing' 'orange county tow truck' 'orange county towing company' but it seems as though many of the original keywords I had thought about monetizing have less than 10 searches per month in his geographic region according to keyword planner. So this leads me to believe, that when people are in need they just simply enter Tow Truck, or Towing, or Tow in their mobile phone and google will localize the results to the users location. Does anyone know if this is true, or is that just for the MAPS results section? If it is true, does that mean in order to get first page ranking you have to compete nationally for the word tow truck with all of the countries other service providers? Or is google understanding the word tow is a service and it should return localized results in MAPS and also in the results page so it then returns pages that are monetizing both the keyword in the content + the city name on their website? I am just having a hard time wrapping my head around it.