Does Google hate squeeze pages

Discussion in 'Adwords' started by Zozja, Dec 29, 2009.

  1. Zozja

    Zozja Registered Member

    Aug 31, 2009
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    Hey blackhatters,

    I'm curious if squeeze pages still work well with Adwords. I've been hearing a lot of mixed reviews lately.

    Some people say they work great. Others that you're sure to get a low quality score.

    I've used primarily full length sales pages in the past with decent results, but am looking into the list building benefits of squeeze pages now. What do you think?

    Is there some recipe for a squeeze page that will get a good quality score? Maybe it has to be a certain length or contain specific things?

    Or should I stick with sending traffic straight to a sales letter and lose out on list building?

    Your insights are appreciated!

  2. Bucks

    Bucks Registered Member

    Aug 16, 2009
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    Google hates affiliates. Landing page or not, they are starting to push affiliates away from adwords

  3. scotta

    scotta Registered Member

    Dec 16, 2009
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    Google seems to hate the lack of content on squeeze pages. One thing I do is
    Add this little code after your destination URL (Mortgage is an example of any keyword you are using in your adgroup)
    Then place this code on your site everywhere you want it to show. Use SEO tactics for placement for best results (Place it in the title, description, h1 tags, and etc):
    <?php echo str_replace('-', ' ', $_GET['keyword'])?> (You can treat this code just like a single word and bold it, underline it, use it as a link, or etc)
    So if your keyword is "bad credit refinance loans", that term will be placed all over your landing page after a consumer clicks on your ad. The search engines will read this as a fully optimized page for just that keyword which helps improve quality score, and potentially lower costs.

    I also randomly rotate articles below the fold so the site seems like it has content. I have notice no decrease in conversions by doing this.

    Have all your disclaimers in, contact and etc, and for full put in some links (Based on keywords) that go to pages with just some articles. I use the random article rotating on those pages also.

    This works for me, when the whole page really is just a sign up form.

    Oh, just incase you do not know this, always use a redirect when sending to an affiliate program. (Redirect script here)
    • Thanks Thanks x 1
  4. werrich

    werrich Regular Member

    Feb 17, 2009
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    Also, the idea of a squeeze page is generally to get someone to buy into whatever it is you're promoting, so that's not necessarily where u would want to put adsense. Put adsense on some of your article or blog pages. A squeeze page is more like a giant ad or sales letter already anyway. Besides, if you are trying to get someone to sign up via your squeeze page (for a potentially large $ per signup), why would u want someone to be more interested in the little google ad placed on your page by a competitor, netting u pennies instead of dollars for your own referral?