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Does google consider passing traffic directly to third party site as a bounce

Discussion in 'White Hat SEO' started by MakavelliD, Aug 3, 2015.

  1. MakavelliD

    MakavelliD Regular Member

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    OK, when a visitor enters your website and does not find what they need, they hit the back button on the browser and we all know this contributes to a higher bounce rate and can effect the google rankings.

    However I am wondering about something else.

    Just imagine on your website you are targeting visitors for a specific keyword. The site is optimized for that keyword, however it does not have the content the user is looking for.

    Instead I place a big inticing and relevant banner on this site pointing to a third party website.

    SO TO PUT SIMPLY - say for example 90% of organic traffic that enters my website lands on the landing page and then clicks my large banner in the first few seconds which bring the user to another third party website.

    The question is does google consider this as a 90% bounce rate? Or will it negatively effect my websites rankings in any way.

    They are not backing out of the website, but it is providing a banner link directly to the relevant content they were looking for.

    I don't want to use redirects. Just a banner to give the user the option to go to another site.
    I suppose this could be compared to a question like - how does google treat directory pages, but there will not be 100 links , just one big banner