Today I got an email from the owner of Ardor Backlinks, and the following snippet made for an interesting read: I have been running a white hat blog for just over a year now, and have had numerous guest posts - each with unique content, which passes all S.E.O checks. I always double-check the quality of each posts and run each of them through reviews and the Yoast S.E.O plugin before they are published. I always remind each guest author of the quality I expect from them - and the fact they will gain some good reputation for it. Matt Cutts and his team probably approve of my blog since I have a backlink from his official blog (albeit a n0f0ll0w one). Then again, that theory is probably nonsense... Anyway, what are your thoughts?