Does giving free trials really make the difference?

Hello all!

As some Instagram service providers give free trials to test their services. Im wondering if free trials in this business really helps to get a better conversion?

I can only say that I've only purchased services which I had tried before, so in my opinion yes, it makes a difference.

Thank you for your message Aveil and Faabsservice.

Are there more people who think like this? And can a service provider confirm this?

It's kinda just how you're supposed to do business.. If you're offering a service, wouldnt u as a client want a free trial? Of course you would.. to make sure you're not getting scammed.. So it's like "do unto others"

If there isn't a free trial I rarely purchase the product or service. The only time I do is if I have someone who has vouched for it. However, that is all in relation to the price of the service, if the service costs $300 per month then I'm more willing to pay $5-7 for a week free trial but that may just be me.

Yep, my IG service is run on 7-14 days trial. Once they taste the follower growth and likes increase they want more. They sign up. It works. Unless your service sucks, in which case don't bother ))

Yeah they do I mean there are free loaders who just want samples may never buy, but they give feedbacks and good feedbacks always helps in longer run.
And you can really get more customers into the market by giving free trial, let's say I have heard of some facebook likes service but I won't try it because there is this whole resistance thing in trying something new, but a free trial it's like I have nothing to loose and if service was good they'll comeback.

But as a IG service provider its difficult to distinquish your service from others right? Because almost all service providers are providing the same quality of IG profiles in my opinion. And a free trial cost money for the service provider so do they really earn the money back of the free trials?

ccmv said:

Hello all!

As some Instagram service providers give free trials to test their services. Im wondering if free trials in this business really helps to get a better conversion?

Click to expand...

unless you rebill them after the free trial period, there's not much to it

I am not an IG guy but it is usually easier to persuade me to part with my money if you offer a free trial to test services/products.

ccmv said:

But as a IG service provider its difficult to distinquish your service from others right? Because almost all service providers are providing the same quality of IG profiles in my opinion. And a free trial cost money for the service provider so do they really earn the money back of the free trials?

Click to expand...

It's like a demand and supply logic if there is less demand, if I can supply like 20 units and only 10 units are demanded I can giveaway 5units for free it doesn't even matter. BTW most software as service and similar services don't have a huge capital and by giving away stuffs for free you don't actually loose any money, investment is just put in making software and server most service provider code on their own(actually they are reseller) only first few sales gives back the investment amount so giving away is not a big deal. Remember first rules of marketing
If you want to sell something, don't sell it.

Depends what you are doing and how long you have been doing it. I don't offer free trials as just generates a lot of additional work. People grab a free trial, don't really intend to buy it, ask a tonne of questions. Also there is the psychology of worth. Even a nominal fee ($1) which has the option of 100% refund gives the product worth in the eye (mind) of the customer and are more incentive to make it work as they have bought it - they want it to work. Something free, at the first hurdle tend to give up - it was free after all.

Maybe you lose a few sales - sure. But you also lose a load of time wasters, which if you are dedicated to providing quality support to all promptly is more important than losing a couple of sales IMO

rootjazz said:

Depends what you are doing and how long you have been doing it. I don't offer free trials as just generates a lot of additional work. People grab a free trial, don't really intend to buy it, ask a tonne of questions. Also there is the psychology of worth. Even a nominal fee ($1) which has the option of 100% refund gives the product worth in the eye (mind) of the customer and are more incentive to make it work as they have bought it - they want it to work. Something free, at the first hurdle tend to give up - it was free after all.

Maybe you lose a few sales - sure. But you also lose a load of time wasters, which if you are dedicated to providing quality support to all promptly is more important than losing a couple of sales IMO

Click to expand...

I’ve also used the $1 down option and found that it performs much better than the “free trial”

Think about it, in the sales process you want them to be constantly giving you a micro “yes” at every step. By getting them to pay you even $1 you’re still getting them to say “yes, I’m willing to pay this person”

These small yes’ make the big yes in the end much easier to get.

TheFreshPrince said:

I’ve also used the $1 down option and found that it performs much better than the “free trial”

Think about it, in the sales process you want them to be constantly giving you a micro “yes” at every step. By getting them to pay you even $1 you’re still getting them to say “yes, I’m willing to pay this person”

These small yes’ make the big yes in the end much easier to get.

Click to expand...

Exactly this. You have separated those who are actually prepared to pay you (something - the initial amount doesn't matter) from those who haven't overcome that mental hurdle. They are prepared to pay. They want your program / service to work, they will read the documentation and follow instructions, they will contact support with an actual question if they have an issue and then follow your instructions. If your service delivers they are in the bag already.

An online service I trialled putting out, getting free signups to follow simple instructions was insane. "enter your username / password" you would think this was simple, but you wouldn't believe how many failed at this step. I could only assume they didn't assign any worth to the service, so something worth $0 is not worth reading the 10second instructions.

For small businesses without the excess staff to handle this free trials are a big waste of time. I will never offer them ever again. Ever a nominal payment as detailed above for online services, or full price applications with a good refund period - no reason necessary.

ccmv said:

Thank you for your message Aveil and Faabsservice.

Are there more people who think like this? And can a service provider confirm this?

Click to expand...

Np

rootjazz said:

Exactly this. You have separated those who are actually prepared to pay you (something - the initial amount doesn't matter) from those who haven't overcome that mental hurdle. They are prepared to pay. They want your program / service to work, they will read the documentation and follow instructions, they will contact support with an actual question if they have an issue and then follow your instructions. If your service delivers they are in the bag already.

An online service I trialled putting out, getting free signups to follow simple instructions was insane. "enter your username / password" you would think this was simple, but you wouldn't believe how many failed at this step. I could only assume they didn't assign any worth to the service, so something worth $0 is not worth reading the 10second instructions.

For small businesses without the excess staff to handle this free trials are a big waste of time. I will never offer them ever again. Ever a nominal payment as detailed above for online services, or full price applications with a good refund period - no reason necessary.

Click to expand...

But what if the service provider just started his business and he only gets ranked on "free trial" keywords? He is obligated to deliver his free trials right? Otherwise he wouldn't get sales?

ccmv said:

But what if the service provider just started his business and he only gets ranked on "free trial" keywords? He is obligated to deliver his free trials right? Otherwise he wouldn't get sales?

Click to expand...

If you got ranked on free trial keywords, I would still do the $1 trial. It’s only $1 and all the bullshitters will be weeded out. You’re not obligated to do anything

ccmv said:

But what if the service provider just started his business and he only gets ranked on "free trial" keywords? He is obligated to deliver his free trials right? Otherwise he wouldn't get sales?

Click to expand...

Make it 10c. Hell, it might even work with 1c. The idea is get the customer to cross the barrier of paying "something".
guarantee a refund.
state you will pay the $1 / 10c / 1c back so in a way is free.

As freshprince posted, if you rank for free trial - great. If someone comes to your page and isn't prepared to throw down a dollar, which is a no risk payment due to refund, then they are not serious and not worth your time supporting.

All the above information is just my experience selling desktop automation bots as a one man operation. I offer support to customers, I am easily contactable (for customers). My contact details are sent to customers with license. I don't try and hide away from customers like some internet based companies. So for me I really need to weed out those who have very little potential to be a customer but will use up my time. The nominal fee works fantastically for my needs. If you have a sales time, then getting them to work on those 5% chance of converting to paying customers is probably worth it and maybe the nominal fee is not such a great fit for you. But I think for most businesses bu users on here are very much single user / small team businesses. I will be hitting my 6 years of rootjazz in September, focusing only on customers who have paid me has done me well.

As with everything, your mileage may vary.

TheFreshPrince said:

If you got ranked on free trial keywords, I would still do the $1 trial. It’s only $1 and all the bullshitters will be weeded out. You’re not obligated to do anything

Click to expand...

I wanted to upvote this, but seems BHW doesn't have upvote any more or I am going blind.