when a user 'likes' something, a message is sent to the feed, but only an one-liner and it doesn't even appear in the mainstream news feed. Sure it remains a permanent part of the profile, that shouldn't matter when everyone has thousands of links pointing out.
How can this drive traffic? I mean, when you share something, it has full picture and description, plus your personal message, and my experience with it has been 10% CTR. Can't imagine the CTR for something as crappy as a "like".
Of course, it's easier to get users to "like" things than to "share" things, for obvious psychological reasons. Is it worth the effort though? What have your experiences been?
How can this drive traffic? I mean, when you share something, it has full picture and description, plus your personal message, and my experience with it has been 10% CTR. Can't imagine the CTR for something as crappy as a "like".
Of course, it's easier to get users to "like" things than to "share" things, for obvious psychological reasons. Is it worth the effort though? What have your experiences been?