Does Direct Linking Work?

Hey everyone,

Have heard quite a few experts saying direct linking is no good in online marketing. Far be it from me to argue with the experts, but from a newbies point of view I don't see much point in having a pop up saying "click here to access hot women" which then forwards to another page saying "fill out this form to access hot women"... for example.

If you are running CPV traffic couldn't you just pop up the affiliate main offer page?

I know it wouldnt work in all niches but for free downloads, or zip submits common sense would suggest it would work

Thanks

it usually helps to presell/frame the prospect. for example, show a pic of a hot chick and say SHE wants you. it''s better than just click here to access hot women.

The best advice, that I can give is to split test the niche. Usually a landing page helps increase conversations, but I just tested my last campaign and it converted better by direct linking, so clearly there are different types of traffic. Make several landing pages and also test direct linking.

Tommyg123 said:

Hey everyone,

Have heard quite a few experts saying direct linking is no good in online marketing. Far be it from me to argue with the experts, but from a newbies point of view I don't see much point in having a pop up saying "click here to access hot women" which then forwards to another page saying "fill out this form to access hot women"... for example.

If you are running CPV traffic couldn't you just pop up the affiliate main offer page?

I know it wouldnt work in all niches but for free downloads, or zip submits common sense would suggest it would work

Thanks

Click to expand...

Direct linking does work but you should always split test between direct linking and a lander. Some campaigns perform better via direct linking and vice versa. Popup window sizes also vary between each CPV provider you are using. With certain size windows, your offer lander may not fit in the window, therefore a creative directing the user to the full page lander would work best. Some pop up a full page where you could display the entire offer lander, while others like LeadImpact have a certain window size which usually fits most email / zip submit offers. Nonetheless, even if the offer itself fits the pop up window, always split test.

Yes, as others have mentioned split testing is the key. No 2 campaigns are the same. It pays to spend some time and effort split testing.

i agree with you but many experts told me that landing page help you to build your email list and then Email marketing will be the best method to Promote

People say direct linking works but for me, it didn't worked. The only leads I got was with using a landing page.

Direct linking only works if your advertisers has a variety of landing pages that you can select from.

Cross test and only use the one's people don't regularly promote.

This is really something that could open up to a whole discussion about funnels, and where traffic comes from, and where you send it. There is a lot of great advice in here, and the thing is ... every campaign has different underlying mechanics, and matching your funnel layout or traffic flow is what can help you have a better sense for using landing pages as opposed to direct linking.

There are not any hard lines, so this is all judgment calls, and the smart guys do the split testing so that it isn't guesswork for the money they make in their campaigns. Long and the short of it ... Direct Linking will work fantastic on some campaigns, and leave you with almost no conversions on others, and the same holds true for landing pages .... so you have to do the testing to see what is going to work best. One nice benefit of a landing page is that depending on your niche you might be able to get a good sized and responsive email list going ... for example, you may find the Game Hacks niche to have responsive email list subscribers - especially if you truly deliver quality hacks.