Does Choosing Specific Domain Extensions (.top, .vip, ...) Affect SEO Compared to Generic Extensions (.com, .net, .org)?

Are Specific Domain Extensions (.top, .vip, ...) OK for SEO ?

  • Yes

    Votes: 2 66.7%

  • No

    Votes: 1 33.3%
  • Total voters
    3
M

Mighty13

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Hello everyone,

I'm reaching out to the community with a question that might have been discussed before, but I've struggled to find a clear and satisfactory answer.

I'm currently considering using more specific domain extensions such as .top, .vip, .win, .party, .date, and .eu for a new project. I'm concerned about the potential SEO implications of choosing such specific extensions over the more traditional ones.

My main questions are:
  1. Does using these specific domain extensions have any negative impact on SEO compared to using more generic ones?
  2. Are there any challenges in terms of search engine rankings that I should be aware of when choosing a less common domain extension?
  3. Has anyone experienced significant differences in website performance or search visibility due to the domain extension used?
I understand that content quality, user experience, and other SEO factors play a more significant role in search rankings, but I'm particularly interested in understanding if the choice of domain extension itself has any direct effect on SEO efforts.

I would greatly appreciate insights, experiences, or any advice you could share on this topic. I'm sure there are others in this forum who have faced similar decisions and could shed some light on this matter.

Thank you in advance for your contributions!

Best regards,
 
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belinda9 said:
following this thread because I heard some extensions can be detected as spammy and less trusted..
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I've heard the same about .xyz but that's the only extension I've heard about, and I am still not sure whether it's true because I have seen .xyz sites ranking (albeit not many, I will admit)...

But yeah, most TLDs (at least most normal ones, I can't speak for bogus TLDs like .oijfwejwe) are equal in the SERPs...
 
tazarbm said:
1. no
2. no
3. no
Click to expand...
Haha, thanks Tazar that's clear point of view !

RMX said:
I read some gTLD disappear completely during weekends previously but not sure whether it's happening currently or not. I'm adding the link for reference, not sure if this helps you.

https://www.searchenginejournal.com/google-weekend-ranking-bug/505812/
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Yeah I did read this too, thanks!

BuildMoreLinks said:
in my tests, nothing beats .com version. If they have good on page and links pointing.
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So you assume that those domain extensions performs worse (or atleast not as same) as .com ?
 
RMX said:
I read some gTLD disappear completely during weekends previously but not sure whether it's happening currently or not. I'm adding the link for reference, not sure if this helps you.

https://www.searchenginejournal.com/google-weekend-ranking-bug/505812/
Click to expand...
I was thinking exactly the same when I read the op.
If google is going after small sites It has to put all the spammy tlds on the chopping block. That's is as easy as it can get without spending lot of resources.
So the march update has to have some way to scrutinize spammy tlds build into the core update.
If I would be staring out I would go with top 3 tlds or even better .com only.
 
Google treats all TLDs equally in terms of ranking. But user trust often leans towards more familiar .com or .org domains, which could impact click-through rates
 
Hey everyone,

Thanks about your insights! If anyone has ever tested this and have real life metrics and thoughts about this, it would be great!
 
There are no affects on organic serp ctr from domains with extensions of:
com, net, org, me, blog, xyz?

Happy sunday!
 
It may have an impact, for example, if your content is in spanish but you are trying to rank a .us domain, you will probably struggle because its a ccTLD, which means its country specific for the US.

What you have to look for are Generic top-level domains (gTLDs) which "are domains that aren't associated with specific locations".

Check this documentation here: https://developers.google.com/searc...managing-multi-regional-sites#generic-domains

Additional reading: https://icannwiki.org/Google#New_gTLDs
 
Matheus Moreira said:
It may have an impact, for example, if your content is in spanish but you are trying to rank a .us domain, you will probably struggle because its a ccTLD, which means its country specific for the US.

What you have to look for are Generic top-level domains (gTLDs) which "are domains that aren't associated with specific locations".

Check this documentation here: https://developers.google.com/searc...managing-multi-regional-sites#generic-domains

Additional reading: https://icannwiki.org/Google#New_gTLDs
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Not exactly what I mean my friend, my theory is; the serp google page is full with .com domains on a marketing keyword as example.

Then you see there a .me, .blog or xyz domain, this domain stands out of all the com domains and will gain a higher organic ctr?
 
Using specific domain extensions like .top or .vip doesn’t negatively impact SEO directly, but traditional ones like .com or .org may be perceived as more credible. Focus on quality content and user experience for better search rankings. Any insights or experiences from the community on this
 
sarah0 said:
Using specific domain extensions like .top or .vip doesn’t negatively impact SEO directly, but traditional ones like .com or .org may be perceived as more credible. Focus on quality content and user experience for better search rankings. Any insights or experiences from the community on this
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I' m not sure, see emirates.stores as example, they rank at top in Google and I bet they have a good click rate because of that stores .domain.

Otherwise it makes no sense....the .com domain is more credible, why a big company uses a .store domain when the com domain is more credible?
 
Using non-traditional TLDs should not have a negative impact on your SEO if your website content is relevant/high-quality IMO.

sarah0 said:
Using specific domain extensions like .top or .vip doesn’t negatively impact SEO directly, but traditional ones like .com or .org may be perceived as more credible. Focus on quality content and user experience for better search rankings. Any insights or experiences from the community on this
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This ^^
 
My impression is that Google does not seem to recognise the TLD of special domains, such as "domainname.finance" as a keyword while it may if the keyword is part of the domain name, such as "finance.info"
 
Loree said:
My impression is that Google does not seem to recognise the TLD of special domains, such as "domainname.finance" as a keyword while it may if the keyword is part of the domain name, such as "finance.info"
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That means all these new unconditional TLD's are the google fight against EMD domains ?
my personal view is that a website with mydomain.finance, or mydomain. news, coach whatsoever....has more topical authorithy, strange you not find any seo analysis form seo experts about this. Topical authorithy is: finance. mydomain.com or mydomain.finance (example) and strage again I not found any seo analysis about serp listing click rate between the old common use domains (com,net,org) vs new TLD's.

Yep, out there in the web there are seo analysis like how many people using com domain or net and org, but not about serp listing click rate, strange.

See the emirates airlines a big company has a website with com domain and has a store, the store website has the domain suffix; store and ranks at the top in google, I bet their store domain gets higher click rate than all the other listed com domains, a big company has their reasons for this decision to use a .store domain. Here in this scenario the .store domain stands out in front of all the listed com domains on that google page.

Sure, a keyword domain suffix or .store has more seo or click rate value than .me or .blog, in this case a xyz will look like too generic because it's not a keyword, but yeah stands out in front of all listed com domains.

Matt Gray an experienced marketer he use for his website a xyz domain, on this website he promotes his other "systems" websites who have com domain, I wonder as an experienced marketer he should kno wthat a xyz domain is "bad".....
 
Marco69 said:
That means all these new unconditional TLD's are the google fight against EMD domains ?
my personal view is that a website with mydomain.finance, or mydomain. news, coach whatsoever....has more topical authorithy, strange you not find any seo analysis form seo experts about this. Topical authorithy is: finance. mydomain.com or mydomain.finance (example) and strage again I not found any seo analysis about serp listing click rate between the old common use domains (com,net,org) vs new TLD's.

Yep, out there in the web there are seo analysis like how many people using com domain or net and org, but not about serp listing click rate, strange.

See the emirates airlines a big company has a website with com domain and has a store, the store website has the domain suffix; store and ranks at the top in google, I bet their store domain gets higher click rate than all the other listed com domains, a big company has their reasons for this decision to use a .store domain. Here in this scenario the .store domain stands out in front of all the listed com domains on that google page.

Sure, a keyword domain suffix or .store has more seo or click rate value than .me or .blog, in this case a xyz will look like too generic because it's not a keyword, but yeah stands out in front of all listed com domains.

Matt Gray an experienced marketer he use for his website a xyz domain, on this website he promotes his other "systems" websites who have com domain, I wonder as an experienced marketer he should kno wthat a xyz domain is "bad".....
Click to expand...
My impression that Google does not consider the TLD term (.com, .net but also .finance etc) as an actual (key-)word is based on a bunch of available keyword domains I registered and put some tiny 1-page-content on. It seemed that keyword-keyword.de kinda had an impact, showing some movement, whereas something.keyword seemed to be ignored.

I told myself that it makes sense, that Google would treat TLD strictly as technical thing and not as a keyword.
 
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