Does backlink "juice" transfer through a redirect?

Discussion in 'White Hat SEO' started by crsk8andsno56, Jun 16, 2011.

  1. crsk8andsno56

    crsk8andsno56 Senior Member

    Jan 20, 2008
    Likes Received:
    Hey guys,

    Im in the process of setting up an affiliate website.
    I am setting this up on a sub domain of an already existing website but I am wanting to buy a regular domain to use for advertising purposes and because it is the title of the e-book. This domain will 301 redirect to the existing sub domain that has all of the content etc on it.

    I am wondering though..
    If I backlink to the regular domain on blog posts etc. will the backlink "juice" still transfer over to the subdomain or will some of my efforts be lost?

    Would it be better to link to the subdomain even if it isn't as "nice looking"?
    Thanks for the help boys n girls!!!