Im not sure thats quite true! - I used SEOPEZ for over 10 years, although I havent used them for a very. long time, hence my curiosity to see if people still used them - on checking my recent SERP rankings, they have taken a brand new site from zero - to first page in 3 months.Ditch SEO PEZ. Local SEO is about real work, not magic bullets. Focus on claiming your Google My Business listing, getting listed in local directories, building local backlinks, creating local content, and encouraging positive reviews. Those will get you climbing the local SEO ladder.