Does anyone know how to do this?

I was looking over facebook ad library and this campaign is exactly what I am trying to do but it looks impossible to achieve does anyone knows how to do it?
As I have read on the forum you can cloak the landing page but not the image. but on this ad they cloaked also the image because it say that with 25$ you will be a millionaire.

change the right column search results creative with a random image it will appear like this in the ads library