I'm in the software niche, but since now I'm in a larger city, have recently took up an interest in offline marketing. I keep reading a lot about people mailing like 100 clients with a generic offer. There hasn't been a single mention about individual marketing in a while. Instead of direct mailing a whole group of businesses, I have researched a successful dentist with a 2.6/5 star rating on Google and a poor website. This dentist also participates in PPC marketing. I think rather than direct mailing all of the dentists, I'll build up a nice customized package of solutions for this dentist, including making the website better, with pictures of a mock-up, and what I can do with his Google reviews, and what they currently look like. Bind it in a nice package and walk into the dentistry myself and drop it off. So does anyone here do individual marketing, or does everyone only do mass marketing? I think I can squeeze a lot of money out of 1 dentist if I offer an array of services and bundle it.