If the video is well made I don't see how it could possibly harm your conversions. You can probably find someone to make it in the Hire a Freelancer section.
Yes ! Absolutely - it has too - in the same way that some people learn visually and others learn by reading - so the sales are made -some people respond better to video than text and others to audio as opposed to text.
As for making it - my bet would have to be either here, in our own outsorcing dept - or elance
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