Does a redesign usually affect your rankings?

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tripphxc

Power Member

Mar 23, 2008

511

191

• Sep 21, 2020

• #1

I've been ranked first for a local service and recently did an entire site redesign which is even more user friendly both desktop and mobile and have noticed I dropped down to 3rd.

I kept all the same content just changed up the UI/UX

Or is Google just up to no good?

 

Atom Smasher

Newbie

Jan 15, 2020

35

15

• Sep 21, 2020

• #2

Whenever I redesign I always expect the rankings to drop, even slightly, at first. I convey this to my clients as well which helps manage expectations. That being said, I also expect the rankings to go up eventually if the redesign is good.

 

JetBlack101

Regular Member

Jun 29, 2019

447

358

• Sep 21, 2020

• #3

I agree with this. Any change will affect your site in weird ways. If you did the right thing with the redesign, your rankings should improve.

 

bhcg101

Senior Member

Jan 31, 2015

1,174

535

• Sep 21, 2020

• #4

Focus more on site optimization. Websites always fluctuate and that’s been the norm forever in terms of rankings no matter what you do.

 

redbandit

Supreme Member

Sep 30, 2014

1,421

417

• Sep 21, 2020

• #5

If it ain't broken dont fix it!

 

loukeyzee

Senior Member

Dec 10, 2016

986

718

• Sep 21, 2020

• #6

Yes, that is why I hate doing redesigns or switching platforms

 

Zshan

Supreme Member

Jun 28, 2012

1,478

406

• Sep 22, 2020

• #7

The redesign is nothing to do with dropped in ranking. Check the links you built or your competitor building more links than you.

 

SEO Art

Senior Member

Aug 29, 2020

968

119

• Sep 22, 2020

• #8

Have you changed any headings content? Or changed from h2 to h3 or so?

 

Amphoric

Regular Member

Nov 26, 2019

422

498

• Sep 22, 2020

• #9

tripphxc said:

I've been ranked first for a local service and recently did an entire site redesign which is, even more, user friendly both desktop and mobile and have noticed I dropped down to 3rd.

I kept all the same content just changed up the UI/UX

Or is Google just up to no good?

Click to expand...

Typically if the redesign included better site speeds and the content is the same, it should've stayed around the same. It could just be Google doing google things.

When I've done my redesigns, I've usually only seen improvements, but this is because I usually moved older sites from shared hosting to their own hosting platform which makes them a lot quicker + my redesigns are super simple (I don't like flashy, just keep it neat)