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Does a good PPC quality score increase SEO?

Discussion in 'White Hat SEO' started by live-media, Feb 28, 2012.

  1. live-media

    live-media Newbie

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    Does a good PPC quality score increase SEO?

    I always thought they were not but someone told me that having a PPC campaign and a good quality score will increase SEO rankings

    true or false
     
  2. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Wouldn'tthat be a conflict of interest? That would lead people to do Google PPC in an effort to rank organically.

    You should not even need PPC at all to rank so therefore I feel one has nothing to do with the other and if someone find that it does, then it is time to report Google. :)
     
  3. live-media

    live-media Newbie

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    I agree, i was at work and this stupid company wanted to get online marketing services from us

    and he kept saying to me that PPC quality score affect seo and I said no it does not nad he wen toff about how he has been doing this for 10 years and he knows
     
  4. englandrm

    englandrm Senior Member

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    Somewhat.

    Just using Adwords won't improve rankings, but taking (some of) the steps it takes to get a high quality score will. Having relevant On Page Content, and Optimizations will both improve your quality score and rankings.

    So it's more about having good On Page SEO will improve your quality score.
     
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  5. mdsurf

    mdsurf Senior Member

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    i doubt your quality score would affect your organic SEO, if your ranked organically and running ppc on the same kw it has been shown to increase your CTR however
     
  6. the_demon

    the_demon Jr. Executive VIP

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    In short the answer is NO. A good quality score will not improve your seo. What it could mean though is if your keywords are related to the landing page and you have a good PPC quality score that probably means your keyword density is good. It's merely coincidental that it may apply to seo.