There are premium domains out there selling for 20-30k. Do they help you rank faster in the search engine if the name is related to your niche? Like one word domain names that are directly related to your niche? Do they give you an advantage over a non premium domain considered all other things are equal(content,seo) etc. My friend is telling me that with googles latest updates domain names dont matter anymore and everything is about SEO. Apparently companies only purchase good domain names for prestige purposes now and not for search engine ranking.