1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Does a file extension matter for SEO anymore?

Discussion in 'White Hat SEO' started by thedorf, Aug 6, 2017.

?

Which is better for a url naming scheme for SEO in 2017?

  1. w3.domain.kjk/newsletter

    0 vote(s)
    0.0%
  2. w3.domain.kjk/newsletter.php

    0 vote(s)
    0.0%
  3. w3.domain.kjk/newsletter.html

    33.3%
  4. It doesn't matter which you use.

    66.7%
  1. thedorf

    thedorf Supreme Member

    Joined:
    Oct 1, 2008
    Messages:
    1,223
    Likes Received:
    721
    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    I can have

    w3.domain.kjk/newsletter

    or

    w3.domain.kjk/newsletter.php

    or

    w3.domain.kjk/newsletter.html

    you get the point.

    1) Which way (if any) is considered "the best approach" in 2017?

    2) Does it even matter if I do not have a filename extension?
     
  2. mickyfu

    mickyfu Jr. VIP Jr. VIP

    Joined:
    Dec 14, 2011
    Messages:
    6,850
    Likes Received:
    19,673
    Location:
    Solihull Young Offenders
    No file extention is better. Less fucking around if you need to change things.
     
    • Thanks Thanks x 1
  3. LinkHeros

    LinkHeros Newbie

    Joined:
    Jul 30, 2017
    Messages:
    27
    Likes Received:
    10
    Gender:
    Male
    Occupation:
    Digital Marketer
    Location:
    Dundee
    Home Page:
    With regards to SEO, it doesn't matter. Having no extension is easier to maintain, and also looks better from a user perspective.
     
  4. wangbu

    wangbu Registered Member

    Joined:
    Apr 6, 2008
    Messages:
    98
    Likes Received:
    32
    file extensions don't affect ranking and should only be considered from a usability standpoint, however, keeping url neat and short is the best practice and will make your url easy to remember.
     
  5. thedorf

    thedorf Supreme Member

    Joined:
    Oct 1, 2008
    Messages:
    1,223
    Likes Received:
    721
    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    Thanks everyone for your replies. All taken under consideration.
     
  6. timothyc3r

    timothyc3r Jr. VIP Jr. VIP

    Joined:
    Apr 24, 2017
    Messages:
    207
    Likes Received:
    12
    Gender:
    Male
    Occupation:
    SEO Specialist
    Location:
    Philippines
    Does domain extensions affect SEO?
    As the survey above stated that domain extension has a low effect on your SEO, the real impact of TLD is not sure yet. But here is what we know:

    • The choice of TLD is pretty wide, from extensions dedicated to countries, to ones for industry areas or catchy ones (like .pizza for instance!)
    • Site quality is still the first ranking factor and domain extensions won’t have any chance to be more important
    • Country extensions can be a smart choice if you are developing your business only in this country. It can favor your SEO strategy
    • Google has once again confirmed that the new domain extensions will offer no ranking advantage over traditional .com or .org domains. But let’s think it can have an indirect influence as we will see below
    • Moz study shows that .org extension works better than those like .edu or .biz and slightly higher than .com