Tbh, I use Instagram more than TikTok — not because of hype, but because IG converts. TikTok gives you quick dopamine hits — views, likes, vanity metrics — but those people vanish when the trend dies. Instagram is slower, but it lets you build an audience you own, nurture leads through stories and DMs, and close sales on autopilot. I treat TikTok as bait and Instagram as the trap — fast attention in, loyal buyers out.