i usually unfollow every user i follow whether he followed back or not but a lot of times those who follow back, once i unfollow them they unfollow back. i use a brand account so i think they woudln't convert anyway. what are your thoughts?
On twitter accounts that i used to making money i unfollowed all users that followed me and followed another users periodic.The users that was interested of my content was not unfollowed me back,i used quality content(photos) and this keeped my unfollow ratio very low.
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